Own and exceed quarterly and annual wholesale sales quotas across Canada
Lead sales strategy to meet revenue, margin, and new direct door targets
Identify, prospect, and secure new strategic wholesale accounts, including authorized distributors, LPs, multi-unit retail chains, and smoke/lifestyle shops
Grow sales of closed system offerings with the existing brand partner
Build and manage long-term relationships with buyers, purchasing leads, executive decision-makers, distributors, retail accounts, and LPs
Conduct business reviews covering sales data, revenue, and inventory forecasts
Expand product assortments through cross-selling across the PAX portfolio
Structure, negotiate, and close commercial agreements, volume discounts, and payment terms
Attend trade shows, demos, pop-ups, training sessions, and industry events
Conduct virtual and in-person product training for retail buyers, sales staff, and budtenders
Lead rollouts of new devices, colorways, and accessories across the wholesale partner network
Provide monthly and quarterly sales forecasts with Supply Chain and Operations
Maintain account data, lead tracking, and deal stages in company platforms
Monitor competitive trends, retail pricing, regulatory developments, and market opportunities
Manage, mentor, and potentially expand the Canadian Wholesale team
Collaborate cross-functionally to ensure success
Requirements
5–8+ years of proven B2B sales or key account management experience in CPG, consumer electronics, vape/cannabis hardware, or lifestyle consumer products
Deep familiarity with Canadian wholesale B2B business and distribution channels, including smoke shops, dispensaries, LPs, and regional chains
Demonstrated history of meeting or exceeding multi-million-dollar sales targets, scaling wholesale accounts, and expanding Canadian accounts
Data-driven mindset with proficiency in sell-through analysis, pipeline management, sales forecasting, and execution
Exceptional interpersonal, presentation, and contract negotiation skills
Proficiency in CRM software, ERP systems, Google Workspace, Excel, and PowerPoint
Ability and willingness to travel at least 35% of the time for client visits, trade shows, and industry events
Benefits
Variable bonus of CAD $25,000
Company equity
Accelerator program for overperformance and additional variable compensation above target
Gas reimbursement
Reasonable accommodation for individuals with disabilities
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