Meta creative strategist writing direct - response video scripts and ad concepts. Improving affiliate lead - generation and e - commerce campaigns through performance testing.
About the role
- Performance Creative Strategist creating AI-forward direct-response ads for Pearl West’s health, wellness, and pet consumer brands. Driving concepts, testing roadmaps, briefs, and spend-winning creative.
Responsibilities
- Build and maintain the creative testing roadmap for Meta
- Research customers, competitors, market trends, and winning ad formats
- Develop new concepts, angles, hooks, scripts, headlines, and primary copy
- Create clear briefs that editors can execute
- Review creative performance with media buyers and identify why ads win or lose
- Iterate quickly on winning concepts before performance declines
- Build repeatable systems for producing and learning from creative at scale
- Maintain a strong pipeline of new concepts and tests
- Use AI across research, ideation, scripting, and production
- Collaborate with editors, media buyers, and leadership
- Deliver first briefs within 30 days, a net-new concept carrying spend by day 60, and growing creative spend contribution by day 90
Requirements
- Created ads that spent $100K+ in a single month and can provide evidence
- Understand direct-response psychology
- Translate customer pain points into compelling creative
- Understand awareness levels and adapt writing accordingly
- Distinguish strong concepts from polished but ineffective ads
- Use performance data to make creative decisions
- Use AI for research, ideation, and production without producing AI slop
- Communicate clearly with editors, media buyers, and leadership
- Move quickly, take ownership, and work without constant direction
- Experienced/senior-level experience for the stated base compensation
Benefits
- Potential equity for top performers
- Plus a % of ad spend on your winning creatives
- Remote work
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Degree requirement
No Education Requirement
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