Senior Creative Strategist owning direct - response ad creative for DTC/eCommerce brands at Right Hook. Developing testing strategies and performance - led concepts across paid social formats.
About the role
- Performance Creative Strategist developing AI-forward, direct-response ads for Pearl West’s health, wellness, and pet consumer brands. Owning creative testing, briefs, performance learning, and scalable concept production.
Responsibilities
- Study customers, offers, competitors, performance data, and winning ads
- Turn insights into angles, hooks, scripts, concepts, and clear briefs
- Build and maintain the creative testing roadmap for Meta
- Research customers, competitors, market trends, and winning ad formats
- Develop concepts, angles, hooks, scripts, headlines, and primary copy
- Create clear briefs for editors
- Review creative performance with media buyers and identify why ads win or lose
- Iterate quickly on winning concepts before performance declines
- Build repeatable systems for producing and learning from creative at scale
- Maintain a strong pipeline of new concepts and tests
- Be accountable for new concepts launched, concept viability, speed from insight to launch, and spend carried by creatives
- Complete 90-day ramp milestones, including research, live briefs, net-new concepts, and a recurring learning loop
Requirements
- Experience creating ads that spent $100K+ in a single month, with demonstrable results
- Understanding of direct-response psychology
- Ability to translate customer pain points into compelling creative
- Understanding of awareness levels and adapting copy accordingly
- Ability to distinguish strong concepts from polished but ineffective ads
- Comfort using performance data to make creative decisions
- AI-forward approach to research, ideation, and production without producing AI slop
- Clear communication with editors, media buyers, and leadership
- Ability to move quickly, take ownership, and work without constant direction
Benefits
- Percentage of ad spend on winning creatives
- Potential equity for top performers
- Remote work
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Degree requirement
No Education Requirement
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