Demand Generation Manager driving paid media, marketing automation, and conversion optimization for Westland’s Canadian insurance brands. Generating qualified leads and strengthening client acquisition, onboarding, and retention.
About the role
- Campaign Manager driving demand generation for Planful’s financial performance management software. Executing email, webinar, nurture, direct mail, and ABM campaigns while optimizing pipeline and ROI.
Responsibilities
- Own the demand generation campaign calendar end to end, keeping programs on schedule and error-free
- Build, schedule, and launch email programs, including dedicated sends and event-related email
- Own evergreen full-funnel programs from early-stage education through sales-ready nurture
- Manage webinar production from registration page through post-event follow-up
- Coordinate webinar promotion, speaker coordination, and attendee experience
- Plan and execute direct mail and gifting campaigns with ABM and Sales
- Source copy and assets for webinars, nurture tracks, and email programs
- Coordinate with Creative, Product Marketing, and Sales to align messaging, assets, and timing
- Own campaign reporting covering registrations, attendance, email performance, pipeline contribution, and ROI
- Report results to key stakeholders and turn campaign data into actionable takeaways
- Run structured tests on subject lines, send times, webinar formats, and gifting offers
- Refine playbooks and improve campaign performance over time
- Use AI tools such as Claude for execution, copy drafting, reporting summaries, and test variants
- Manage third-party lead generation vendor programs from selection and setup through delivery
- Ensure lead quality and vendor program ROI meet targets
Requirements
- 3-5 years of experience in demand generation or campaign marketing
- Hands-on execution across email, webinars, and direct mail or offline programs
- Ability to execute programs on time and manage multiple concurrent campaigns without dropping details
- Test-and-iterate mindset; comfortable running experiments and using results to improve campaigns
- Strong campaign performance reporting skills and ability to present results to stakeholders
- Excellent cross-functional collaboration skills, particularly with growth marketing and ABM stakeholders
- Experience supporting or executing account-based marketing (ABM) programs
- Comfortable working in Notion
- Comfortable using AI tools day to day
- Experience in B2B SaaS, especially finance, FP&A, or related software categories
Benefits
- 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days
- 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
- Annual Planful Palooza, an in-person, company-wide culture kickoff
- Team-specific offsites
- Home office setup
- Monthly wifi and cell phone reimbursements for all employees, in-office or remote
- Company-wide Mentorship program with Executive sponsorship of CFO
- Manager-specific monthly training programs
- Employee Resource Groups and support for creating new ERGs and communities
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