Vice President establishing centralized procurement for Canada’s largest Canadian - owned data center provider. Optimizing sourcing, contracts, supplier risk, and construction materials delivery.
About the role
- Vice President scaling Plooto’s payment automation platform for SMBs through accountant-led distribution, direct sales, and strategic partnerships. Leading Sales and Partnerships to drive measurable customer growth.
Responsibilities
- Build and scale Plooto’s commercial distribution engine
- Turn accountants and bookkeepers into a scalable distribution channel
- Strengthen the direct sales organization and develop strategic partnerships
- Lead Sales and Partnerships & Business Development and report to the CEO as a member of the Executive Leadership Team
- Build a repeatable accountant and bookkeeper distribution model
- Turn institutional relationships into practitioner-level adoption through field coverage, enablement, incentives, and operating models
- Set commercial strategy across accountant-led distribution, direct sales, strategic partnerships, and self-service
- Build and develop sales and partnerships leaders while inspecting deals, partners, funnel performance, and customer reality
- Improve forecasting, pipeline inspection, CRM discipline, coaching, capacity planning, and performance accountability
- Originate, structure, negotiate, and expand strategic ecosystem partnerships
- Use conversion, CAC, LTV, payback, sales productivity, partner activation, and downstream customer growth data to allocate investment
- Collaborate across Marketing, Product, Data, Customer Operations, and Compliance
- Engage with customers, prospects, accounting firms, practitioners, and major partners to inform strategy and product decisions
- Communicate commercial performance, choices, and risks to the Executive Leadership Team and Board
- Establish commercial strategy, improve partner activation and productivity, strengthen sales execution, develop partnerships, and build cross-functional operating rhythm
Requirements
- Senior commercial leadership experience in a technology business serving small and medium-sized businesses
- Evidence of personally building or materially scaling a commercial motion, distribution channel, or GTM capability from an immature starting point
- Meaningful experience with indirect, partner-led, channel-led, or advisor-influenced distribution
- Strong judgment about low-ACV, high-volume SMB economics
- Experience making disciplined choices about sales assistance and customer acquisition economics
- Ability to lead both a sales organization and a strategic partnerships or business development function
- Record of turning partner relationships into active distribution and measurable customer growth
- Strong sales leadership fundamentals, including forecasting, pipeline management, coaching, capacity planning, and performance management
- Ability to diagnose whether commercial problems sit in execution, product, marketing, operations, or the market
- Systems view of GTM and ability to create accountability across functions not directly managed
- Executive judgment, clear communication, and confidence to challenge the CEO and peers constructively
- Hands-on operating style suited to Plooto’s scale
- Canadian market knowledge and a base in Canada
- Experience building distribution through accountants, bookkeepers, tax professionals, accounting software ecosystems, or similarly trusted SMB advisors strongly preferred
- Relevant experience in SMB finance, payments, payroll, practice management, vertical SaaS, fintech, broker-led distribution, reseller networks, franchises, professional-services firms, or other intermediary-led commercial models
Benefits
- Inclusive workplace commitment
- Recruitment-process accommodation in accordance with applicable accessibility legislation
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