Customer growth marketing manager driving expansion, adoption, and advocacy for FacilityOS’s unified facilities - operations platform. Building segmented campaigns, customer journeys, webinars, and proof programs.
About the role
- Growth Marketing Manager driving paid media, testing, and customer growth for Saje Natural Wellness. Managing acquisition performance, budgets, agencies, and reporting across eCommerce channels.
Responsibilities
- Manage the strategy, performance, and day-to-day operations of paid media channels including Paid Search, PMAX, Paid Social, Affiliate, Display, and emerging performance channels
- Translate growth priorities into channel plans, media briefs, campaign structures, targeting approaches, and optimization actions
- Partner with Brand, Creative, eCommerce, CRM, Analytics, Finance, and agency partners
- Monitor competitive activity, privacy changes, platform updates, and emerging channel opportunities
- Monitor channel performance across revenue, ROAS, CAC, CPC, conversion, and customer quality
- Develop and manage testing roadmaps across creative, audience, offer, channel, landing page, and bidding variables
- Translate test results and performance shifts into optimization recommendations
- Oversee campaign setup, creative briefing, agency handoffs, asset delivery, launch readiness, in-market optimization, and post-campaign follow-through
- Manage relationships with paid media agencies, vendors, and platform partners
- Support marketing technology, tracking, tagging, feed, automation, and data integrity needs
- Build weekly and monthly reporting covering performance drivers, investment efficiency, learnings, risks, and next steps
- Support annual and monthly paid media budget planning, monitor spend pacing, and partner with Finance on reconciliation
- Maintain visibility into revenue, ROAS, CAC, CPC, conversion rate, LTV signals, new customer acquisition, and channel efficiency
- Improve reporting tools, workflows, and planning routines
- Contribute to Saje’s culture and maintain a positive environment for peers
Requirements
- 5+ years of hands-on performance marketing, paid media, growth marketing, or digital acquisition experience, either in-house or agency-side
- Deep experience managing Paid Search, PMAX/Google Ads, Meta Ads, TikTok, Affiliate, Display, and/or other paid acquisition channels
- Experience managing paid media budgets, forecasts, spend pacing, performance targets, and investment trade-offs
- Strong understanding of customer acquisition, CAC, ROAS, LTV, retention, frequency management, conversion rate, and full-funnel performance drivers
- Experience developing test-and-learn plans, reading performance data, and translating insights into practical optimization recommendations
- Working knowledge of Google Analytics and related analytics, attribution, reporting, and paid media platforms
- Experience in DTC eCommerce, retail, wellness, beauty, lifestyle, consumer goods, or another customer-centric environment preferred
- Experience with emerging paid channels such as YouTube, Pinterest, Reddit, podcast, CTV, DOOH, creator amplification, or other alternative growth channels is an asset
- Strong cross-functional collaboration skills with Creative, Brand, eCommerce, CRM, Analytics, Finance, agencies, and external partners
- Strong paid media and growth marketing capability across acquisition channels
- Excellent analytical skills with the ability to interpret performance data and recommend clear actions
- Commercially minded with the ability to connect marketing investment to revenue, customer growth, profitability, and business outcomes
- Highly organized with strong prioritization, project management, and execution discipline
- Strong communication skills with the ability to simplify complex performance information into concise insights, decisions, and next steps
- Creative problem-solver who can balance brand integrity with performance needs and disciplined experimentation
- Highly collaborative with strong stakeholder management and agency partnership skills
- Comfortable navigating ambiguity, changing priorities, and the pace of a growth-oriented retail and eCommerce environment
- Strong judgment, attention to detail, and commitment to continuous improvement
- Applicants must be legally eligible to work in Canada
Benefits
- Annual bonus program
- A hybrid way of working
- Flexible work hours based on business needs
- Wellness days to ensure you're taking care of your mental and physical health
- Health benefits - comprehensive health, vision and dental packages
- Paid sick days
- Generous product discount
- Full onboarding plan and onboarding buddy to help you settle in
- Employee Assistance Program - 24/7 support, resources, and information available to you and your family
- GRSP programs
- Paid time off to ensure you're resting & recharging
- Product training to help you learn about the benefits and efficacy of our 100% natural products to support your own wellness journey
- Learning and development support
- Reasonable accommodations throughout the recruitment process and while working at Saje
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