About the role

Senior Analyst running Salesforce’s B2B pipeline programs across channels. Optimizing funnel performance, lead routing, and marketing-to-sales handoffs for seller action.

Responsibilities

Execute the quarterly hotspot program cycle end-to-end
Build multi-channel programs aligned with leadership objectives
Partner with Cloud Field Marketing and OU Marketing on signals, timing, messaging, and audience coverage
Launch programs on time, optimize mid-flight, and build repeatable playbooks
Track program performance and report pipeline contribution with clear attribution
Use funnel performance data to inform program design and target accounts at the right stage
Identify funnel coverage gaps and build always-on programs, including low-score lead nurture and contact engagement programs
Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements
Own marketing-to-sales handoffs by building target account lists, ProspectingIQ guides, and contact intelligence
Ensure event leads are scored, routed, and handed off with relevant seller context
Align program outputs with BDR Dev Ops tooling and infrastructure
Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion
Close the loop with Sales Development and Field Sales on program effectiveness

5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
Ability to take a brief from strategy to launch across multiple channels and stakeholders
Comfort working with lead funnel data and interpreting conversion reports
Experience working closely with Sales Development or BDR teams
Strong cross-functional collaboration and ability to manage competing priorities and multiple workstreams
Clear communication skills and ability to translate campaign logic into seller-ready messaging
Familiarity with Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platforms is an advantage