Senior Growth Manager driving LemFi's expansion among Nigerian communities in Canada. Building partnerships, grassroots campaigns, and measurable user acquisition for its immigrant - focused financial app.
About the role
- Growth Marketing Manager responsible for demand generation and pipeline optimization at an HR technology company. Focused on growth marketing channels, campaigns, and collaboration with sales teams.
Responsibilities
- Own and optimize growth marketing channels across paid and organic acquisition.
- Plan, launch, and manage end-to-end advertising campaigns across Google Ads, LinkedIn, Meta, and other digital channels.
- Develop demand generation programs targeting mid-market and enterprise organizations.
- Build a measurable and repeatable pipeline of qualified leads.
- Implement tracking, attribution, and reporting to ensure marketing performance is fully measurable.
- Continuously test audiences, messaging, creatives, landing pages, and channels to improve campaign performance.
- Partner closely with Sales to improve lead quality, conversion, and pipeline generation.
- Manage campaign budgets and report on key performance metrics including CAC, CPL, ROI, and pipeline contribution.
Requirements
- 5+ years of Growth Marketing experience.
- Experience marketing global payroll, Employer of Record (EOR), workforce management, or HR technology solutions is strongly preferred.
- Proven success marketing to mid-market and enterprise customers with longer, multi-stakeholder buying cycles.
- Demonstrated experience managing paid acquisition campaigns with measurable business results.
- Strong analytical skills with experience using attribution models, dashboards, and performance reporting.
- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and modern demand generation strategies.
- A startup mindset—you move quickly, take ownership, and enjoy testing and learning.
- Self-directed and comfortable working independently in a fully remote environment.
Benefits
- Enjoy a fully remote work environment with opportunities for professional growth and development.
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