Marketing Campaign Activation Lead driving global campaigns for Seco, which develops advanced metal-cutting products and solutions. Coordinating teams, messaging, budgets, creative assets, and performance.
Responsibilities
Lead the activation and execution of global marketing campaigns
Build and coordinate cross-functional project teams, including external partners and agencies
Develop campaign activation plans, content strategies, budgets, and timelines
Shape campaign messaging and value propositions for target audiences
Review and approve creative concepts, designs, content, and campaign assets across multiple channels
Monitor campaign performance, manage risks, and present recommendations and results to senior stakeholders
Contribute to strengthening campaign excellence across the Marketing Activation function through guidance and support to colleagues
Requirements
Proven experience leading integrated marketing campaigns from strategy through execution
Strong background in marketing, brand building, communications, campaign management, or a related discipline
Experience leading cross-functional project teams across multiple stakeholders and regions
Strong storytelling, messaging, and campaign development capabilities
Excellent stakeholder management, influencing, and presentation skills, including engagement with senior leaders
Collaborative leadership style and ability to support colleagues while creating structure in complex environments
Strong commercial mindset and data-informed approach
Ability to balance creativity with execution and strengthen campaign performance and business impact
Resume and cover letter in English
Benefits
Performance-based incentives
401(k) with up to 8% company match
Generous PTO and 11 paid holidays
Comprehensive health, dental, and vision coverage
Company laptop, phone, and tools to succeed
Tuition reimbursement and paid volunteer time
Wellness programs and employee referral bonus
Competitive salaries and standard benefit packages apply in Brazil, Canada, and Mexico
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