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About the role
- Senior Marketing Manager driving audience growth, brand campaigns and product launches for The Globe and Mail. Growing digital subscriptions through data-led marketing.
Responsibilities
- Develop strategy and oversee execution of paid and organic marketing programs to increase qualified traffic, trial and consideration
- Partner with the audience team to increase discoverability of content and brand across social, video and emerging platforms
- Identify opportunities to attract new audiences through editorial features, sponsorships, events, partnerships and product experiences
- Own planning and execution of integrated marketing campaigns that strengthen and differentiate The Globe brand
- Translate editorial priorities and major news moments into compelling marketing opportunities
- Steward The Globe’s brand guidelines and lead the organization on best practices
- Lead go-to-market strategies for new product features, experiences and audience-facing innovations
- Develop positioning, messaging and launch strategies
- Collaborate with Product, UX and subscriber engagement teams to communicate user benefits
- Establish goals and KPIs for initiatives
- Analyze campaign performance and audience behaviour to identify insights and optimization opportunities
- Use audience, platform, marketing and research data to inform strategy and investment decisions
- Report to the Senior Director, Marketing and Audience
- Oversee two direct reports and collaborate with external creative agencies
Requirements
- 7+ years of experience in audience development, growth marketing, brand marketing, content marketing or product marketing
- Experience leading and developing a small team, including oversight of sponsorship marketing or partnership initiatives
- Proven success driving measurable audience growth to support sales acquisition
- Strong understanding of digital audience behaviour, content distribution and platform ecosystems
- Demonstrated interest in new technology and AI
- Experience leading integrated marketing campaigns across multiple channels
- Experience leveraging data and insights to guide decisions
- Strong interest in current events, business and investing news, and political coverage
- Experience in media, publishing, subscriptions, technology or content-driven products
Benefits
- Flexible work arrangements
- Training and mentorship opportunities
- Competitive compensation
- Hybrid work environment
- Generous vacation
- Flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor
- Registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com
- 40% off other Globe products
- Education assistance for external training courses
- Lateral and upward advancement opportunities
- Formal and informal mentorship programs
- Internal and external training and development opportunities
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Degree requirement
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