Partner Marketing Manager turning strategic partnerships into measurable restaurant acquisition and revenue growth for OpenTable’s reservation technology platform. Building cross - channel programs and scalable partner marketing operations.
About the role
- Trade Marketing Manager developing commercial plans and marketing programs for Charton Hobbs’ wine and spirits portfolio. Driving Alberta growth through promotions, launches, analytics, and events.
Responsibilities
- Develop and recommend annual Alberta trade marketing strategies and commercial plans
- Identify market opportunities and develop recommendations for promotional programs, brand initiatives, product launches, and market activations
- Present proposed strategies, plans, and initiatives to the Vice President, Alberta
- Collaborate with suppliers, portfolio managers, sales teams, media, social media, and agency partners
- Align market activities with brand objectives and Alberta business priorities
- Contribute market insights to supplier discussions, business planning, and portfolio reviews
- Analyze sales performance, category trends, promotional results, and market opportunities
- Monitor marketing spend and recommend budget allocation and potential investments
- Develop and maintain dashboards, reports, and performance analyses
- Prepare supplier presentations, performance reports, and actionable recommendations
- Support portfolio performance and market development through promotional planning, product launches, and trade marketing initiatives
- Identify opportunities to strengthen brand presence, increase market share, and support commercial objectives
- Monitor competitor activity, category developments, and market trends
- Lead planning and execution of consumer, trade, industry, and media events, sponsorships, and local brand-awareness initiatives
- Coordinate promotional materials, marketing resources, external partners, and event logistics
- Ensure initiatives meet objectives, timelines, budgets, and brand guidelines
Requirements
- Demonstrated experience in trade marketing, brand marketing, commercial planning, or a related field, ideally within the wine and spirits, beverage alcohol, or consumer goods industry
- Strong strategic thinking, analytical, brand management, and stakeholder engagement skills
- Ability to develop ideas and translate market insights into actionable recommendations
- Experience analyzing sales and promotional performance and preparing business presentations and recommendations
- Strong written and verbal communication and presentation skills
- Ability to influence stakeholders and manage multiple priorities in a deadline-driven environment
- Advanced proficiency in Microsoft Excel and Power BI, including developing dashboards, reports, and analytical tools
- Strong proficiency in Microsoft Office applications, including PowerPoint and Word
- Familiarity with Adobe Photoshop and InDesign is an asset
- Post-secondary education in marketing, business, or a related discipline is preferred; equivalent relevant experience will also be considered
- Knowledge of and interest in wine and spirits, with willingness to develop product and category expertise
- Interest in emerging technologies, including AI-enabled tools, is an asset
- Valid driver's licence and ability to travel within Alberta for business purposes
- Valid passport and ability to travel internationally, if required
- Availability to attend evening and weekend events as business needs require
Benefits
- Inclusive, respectful, and diverse workplace
- Equal employment opportunities throughout the recruitment process
- Accommodations available upon request during all aspects of the selection process
Job title
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Experience level
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Degree requirement
No Education Requirement
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