Senior Meta Ads Strategist scaling premium and luxury DTC campaigns for MVR Digital, a performance marketing agency. Owning Meta strategy, execution, testing, and client communication.
Responsibilities
Own Meta strategy and daily execution across client accounts
Build, structure, pace budgets, test, and scale campaigns
Manage $100K+ per month in Meta spend per account against MER, ROAS, and CPA targets
Adapt strategy when performance, client requests, or platform changes require it
Communicate changes and rationale to clients
Maintain clean naming, current change logs, documented tests, and visible pacing
Configure and QA pixel, CAPI, event quality, catalog, and feed health tracking
Run structured creative testing, brief creative, critique deliverables, and connect creative performance to platform decisions
Support Google, TikTok, and other channels affecting client accounts
Advise on cross-channel budget allocation
Lead the Meta portion of client calls and explain performance clearly
Provide recommendations and push back when requests do not serve the client
Respond to clients promptly and professionally
Requirements
4+ years of hands-on paid social at an agency or high-growth brand
Personally owned Meta budgets of $300K+ per month on at least one account, with documented efficiency gains
Deep Meta expertise: Advantage+, CBO, signal quality, CAPI, and incrementality
DTC or e-commerce ownership
Premium or luxury AOV experience is a strong differentiator
Track record of managing several high-spend accounts at once without anything slipping
Strong client service instincts
Working Google Ads knowledge
GA4, Looker Studio, Shopify, and attribution fluency
Fluent, confident English and strong client communication
Comfortable in a fast-moving remote environment where priorities change
Based in the US or Canada, with overlap with EST time zones for client calls
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