Partner Marketing Manager turning strategic partnerships into measurable restaurant acquisition and revenue growth for OpenTable’s reservation technology platform. Building cross - channel programs and scalable partner marketing operations.
About the role
- Lifecycle Marketing Manager scaling activation, retention, and transactional communications for Felix, a Canadian digital healthcare company. Managing personalized email, SMS, push, and in-app journeys via Iterable.
Responsibilities
- Own the strategy and implementation of lifecycle marketing and transactional journeys across email, push notifications, SMS, and in-app messages via Iterable
- Develop a dynamic and personalised customer lifecycle experience tailored to each user’s behaviours
- Draft clear, succinct and persuasive copy for all customer communications
- Define and execute experiments to optimise customer journeys
- Collaborate with product, design, engineering and analytics peers to align objectives, develop cohesive strategy, and execute together
- Lead and scale full lifecycle programs including activation, engagement, retention and win-back initiatives
- Own all transactional patient communications
Requirements
- Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base
- Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.)
- Experience with related tools/languages such as HTML/CSS
- Understanding of consumer acquisition, activation, engagement and retention strategies
- Effective communication and copy writing skills
- Proven success working with cross-functional teams
- Robust analytical skillset; able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions
- Legally entitled to work in Canada
Benefits
- Full medical, dental and vision benefits
- Maternity / paternity policy
- 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
- Competitive compensation
- Stock option grant
- Remote first, work from anywhere in Canada
- Incredible culture powered by an highly collaborative and high performing team
- Large impact at an early stage technology company
- Professional development opportunities, working closely with founders and senior leadership team
- Equity
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