Trade Marketing Manager developing commercial plans and marketing programs for Charton Hobbs’ wine and spirits portfolio. Driving Alberta growth through promotions, launches, analytics, and events.
About the role
- Senior marketing manager shaping Roo’s veterinary staffing platform through integrated campaigns, launches, PR, and thought leadership. Building awareness and trust among veterinary professionals and animal hospitals.
Responsibilities
- Lead Roo’s major launches and company-level brand campaigns end-to-end
- Develop audience insights, narratives, briefs, channel plans, execution, and measurement
- Own the brand campaign calendar and measurement standard
- Partner with brand, product marketing, lifecycle, partnerships, and other functions
- Lead brand research and benchmarks to measure awareness and perception
- Turn conferences, recognition weeks, and seasonal moments into signature Roo moments
- Develop creative ideas, storytelling, formats, and channels
- Lead co-marketing campaigns with strategic partners
- Convert customer and success stories into integrated campaigns, press, and thought leadership
- Lead brand growth in new markets, adapting campaigns, PR, and industry presence
- Own campaign and PR agency budgets
- Build repeatable systems for campaign planning, briefing, and measurement
- Partner with the PR agency on earned media, trade media, and sponsored content
- Build Roo’s thought leadership program through research, content, and speaking opportunities
- Elevate veterinary professionals’, hospital leaders’, and executives’ voices in Roo’s storytelling
Requirements
- Deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement
- Ability to bring cross-functional teams together around a shared plan and keep complex launches on track
- Experience managing PR agencies or earned-media programs and building thought leadership for a professional audience
- Experience owning brand research, budgets, and agency relationships
- Strong storytelling, creative judgment, and a clear point of view on campaign measurement
- Thoughtful use of AI and emerging tools in marketing
- Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus
- Permanent, full-time employment eligibility for applicable benefits
Benefits
- Accelerated growth & learning potential
- Stipends for home office setup, continuing education, and monthly wellness
- Comprehensive health benefits; US base medical plan covered at 100% with optional premium buy-up plans
- 401K
- Unlimited Paid Time Off
- Paid Maternity/Paternity and reproductive care leave
- Gifts on your birthday & anniversary
- Opportunity for domestic travel, including regional team building events
- Comprehensive health benefits through Rippling EOR for Canada-based employees
- Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple for Canada-based employees
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