Trade Marketing Manager developing commercial plans and marketing programs for Charton Hobbs’ wine and spirits portfolio. Driving Alberta growth through promotions, launches, analytics, and events.
About the role
- Senior Customer Marketing Analyst improving American Express Cardmember onboarding and first-year engagement. Leading campaigns, customer experiences, analytics, and cross-functional marketing strategy.
Responsibilities
- Shape and deliver the early-tenure marketing strategy
- Digitize and transform welcome packages for Cardmembers
- Develop new functionalities and experiences on the Amex App and Online portal
- Lead end-to-end marketing initiatives across digital and offline channels
- Partner with creative agencies and internal teams
- Identify gaps and opportunities across the Cardmember journey
- Develop, test, and launch new experiences and capabilities
- Measure campaign and channel performance and translate insights into recommendations
- Track KPIs and customer and competitive trends
- Contribute to annual strategic marketing planning
- Collaborate with Marketing, Servicing, Technology, Legal, Compliance, and external agencies
Requirements
- Curious, collaborative, proactive, and excited to make an impact
- Take initiative and own projects from concept through implementation and evaluation
- Comfortable challenging the status quo and identifying smarter, more effective approaches
- Ability to balance multiple priorities while staying organized and detail-oriented
- Use data and insights to solve problems and make decisions
- Build strong relationships and communicate effectively with teams and stakeholders
- Customer-first mindset and interest in creating useful, relevant, and engaging experiences
- Comfortable working with Microsoft PowerPoint, Excel, and Word
- 2+ years of experience in Marketing, Product Management, or a related area
- University degree in Business, Marketing, or a related discipline
- Employment eligibility to work with American Express; the company will not pursue visa sponsorship
Benefits
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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