AI - savvy Data Analyst generating value - driven insights from manufacturing and operational data in hardware manufacturing. Support NPI and automate workflows with statistical analysis, dashboards and AI.
About the role
- Senior Data Analyst creating analytics solutions and insights for campaign performance evaluation at Shyft Labs. Collaborating with teams to deliver data-driven strategies in a hybrid environment.
Responsibilities
- Lead the design, development, and delivery of analytics solutions that evaluate campaign performance across onsite, offsite and CRM media channels.
- Build and manage dashboards, KPIs, and reports that support internal teams and advertiser needs.
- Drive media attribution, incrementality testing, and ROI analysis to validate campaign effectiveness.
- Develop customer segmentation, behavioral insights, and targeting strategies using first-party data.
- Translate complex datasets into actionable business insights and compelling data stories.
- Support pre- and post-campaign analysis and performance reviews with external brand partners.
- Identify trends and patterns in sales, customer behavior, and media engagement to inform strategy.
- Ensure data governance, accuracy, and compliance with privacy standards and organizational policies.
- Ability to interact effectively and deliver compelling messages to stakeholders across various band levels and client partners.
Requirements
- 5+ years of experience in data analytics, BI or a related field.
- Strong SQL skills - able to write complex queries efficiently across large datasets.
- Expertise in data visualization tools: Looker, Tableau or Power BI.
- Excellent storytelling and communication skills - able to distill complexity into clarity.
- Demonstrated business acumen, preferably in retail, e-commerce or consumer analytics.
- Ability to work independently with minimal supervision in a fast-paced, data-driven environment.
- Strong understanding of metrics, KPIs and data validation best practices.
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