Senior Product Manager, Growth

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About the role

  • Senior Product Manager leading the growth strategy for AI copilot in legal workflows. Collaborating across teams to drive acquisition, activation, and retention metrics at Spellbook.

Responsibilities

  • Define and drive the growth product strategy and roadmap, with clear ownership over top-of-funnel, activation, conversion, and retention metrics.
  • Design, run, and analyze A/B and multivariate experiments across the product to identify high-impact growth levers and rapidly iterate on findings.
  • Collaborate with engineering and design to build and optimize growth-oriented product surfaces — including onboarding flows, in-product upsell and upgrade moments, referral mechanics, and pricing page experiences.
  • Partner closely with marketing, revenue operations, and sales to align on the full customer journey, from first touch to paid conversion and expansion.
  • Develop a deep understanding of user behavior through quantitative analysis and qualitative research, and use those insights to prioritize the growth roadmap.
  • Own growth metrics including signups, activation rate, trial-to-paid conversion, time-to-value, and net revenue retention, and report on progress regularly to leadership.
  • Build and maintain a healthy experimentation pipeline, balancing quick wins with longer-term bets that compound over time.

Requirements

  • 5+ years of product management experience, with at least 2 years in a dedicated growth, lifecycle, or monetization role.
  • Demonstrated track record of moving growth metrics — acquisition, activation, conversion, or retention — through product-led experimentation.
  • Strong quantitative skills; comfortable with funnel analysis, cohort analysis, statistical significance, and tools like Amplitude, Mixpanel, or similar.
  • Experience designing and running A/B tests end-to-end, including hypothesis formation, instrumentation, analysis, and rollout decisions.
  • Deep understanding of PLG (product-led growth) motions and how to design self-serve experiences that reduce friction and accelerate time-to-value.
  • Excellent communication skills with the ability to align marketing, sales, and product around a shared growth narrative.
  • Proven ability to work cross-functionally and lead in a fast-paced, agile environment.

Benefits

  • Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
  • Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
  • Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
  • Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee

Job type

Full Time

Experience level

Senior

Salary

CA$150,000 - CA$190,000 per year

Degree requirement

Bachelor's Degree

Location requirements

RemoteCanada

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