Senior Product Manager owning provider experience and clinical operations products at Maple, Canada’s on - demand healthcare platform. Driving scalable workflows and AI - enabled care delivery improvements.
About the role
- Senior Product Manager leading the growth strategy for AI copilot in legal workflows. Collaborating across teams to drive acquisition, activation, and retention metrics at Spellbook.
Responsibilities
- Define and drive the growth product strategy and roadmap, with clear ownership over top-of-funnel, activation, conversion, and retention metrics.
- Design, run, and analyze A/B and multivariate experiments across the product to identify high-impact growth levers and rapidly iterate on findings.
- Collaborate with engineering and design to build and optimize growth-oriented product surfaces — including onboarding flows, in-product upsell and upgrade moments, referral mechanics, and pricing page experiences.
- Partner closely with marketing, revenue operations, and sales to align on the full customer journey, from first touch to paid conversion and expansion.
- Develop a deep understanding of user behavior through quantitative analysis and qualitative research, and use those insights to prioritize the growth roadmap.
- Own growth metrics including signups, activation rate, trial-to-paid conversion, time-to-value, and net revenue retention, and report on progress regularly to leadership.
- Build and maintain a healthy experimentation pipeline, balancing quick wins with longer-term bets that compound over time.
Requirements
- 5+ years of product management experience, with at least 2 years in a dedicated growth, lifecycle, or monetization role.
- Demonstrated track record of moving growth metrics — acquisition, activation, conversion, or retention — through product-led experimentation.
- Strong quantitative skills; comfortable with funnel analysis, cohort analysis, statistical significance, and tools like Amplitude, Mixpanel, or similar.
- Experience designing and running A/B tests end-to-end, including hypothesis formation, instrumentation, analysis, and rollout decisions.
- Deep understanding of PLG (product-led growth) motions and how to design self-serve experiences that reduce friction and accelerate time-to-value.
- Excellent communication skills with the ability to align marketing, sales, and product around a shared growth narrative.
- Proven ability to work cross-functionally and lead in a fast-paced, agile environment.
Benefits
- Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
- Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
- Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
- Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee
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