Analyste principal analysant des dossiers de financement complexes pour Investissement Québec. Recommandations de crédit, évaluation des risques et soutien au réseau régional québécois.
About the role
- Measurement Analyst at The Globe and Mail applying and scaling unified measurement capabilities across advertising. Developing frameworks to ensure performance and value for clients while driving revenue growth.
Responsibilities
- Contribute to and execute a standardized measurement framework across advertising products and platforms, ensuring consistency in how performance is measured across full-funnel KPIs (awareness, engagement, conversion)
- Define and establish experimentation standards (e.g., A/B testing, geo-testing, incrementality) and develop repeatable testing playbooks to enable scaled adoption
- Design and execute complex or high-priority experiments where standardized frameworks do not yet exist
- Develop scalable measurement solutions such as campaign reporting, attribution frameworks, and audience insights that can be consistently applied across clients
- Partner with Product and Data teams to operationalize and productize measurement capabilities into repeatable, commercial offerings
- Act as a trusted advisor to Sales and clients by translating measurement outputs into clear, actionable insights
- Lead complex or high-impact analyses to support client needs and inform future scalable measurement approaches
- Analyze campaign performance to identify drivers of success, inefficiencies, and optimization opportunities
- Develop benchmarks and best practices that can be scaled across verticals and products
- Partner cross-functionally with Sales, Marketing, Product, and Ad Tech teams to drive adoption of measurement standards and frameworks
- Train and enable internal stakeholders to independently apply standardized measurement approaches
- Ensure data quality, consistency, and accuracy across measurement and reporting systems
- Define and enforce taxonomy, data standards, and governance practices to support scalable and reliable measurement outputs
Requirements
- Bachelor’s degree in analytics, marketing, economics, statistics, or a related field
- 3–5 years of experience in media measurement, marketing analytics, or advertising strategy
- Understanding of full-funnel media measurement (brand through performance)
- Experience designing and executing experiments (e.g., A/B testing, geo testing, incrementality frameworks)
- Strong data fluency, including experience working with large datasets and tools such as SQL, Excel, or business intelligence platforms
- Ability to translate complex analytical outputs into clear business insights and narratives
- Experience managing stakeholders across Sales, Product, Marketing, and client groups
- Ability to work independently and influence senior stakeholders
- Strong understanding of industry trends, measurement methodologies, and evolving privacy considerations
- Certifications in Google Analytics, marketing analytics platforms, or experimentation methodologies (preferred)
Benefits
- Competitive compensation to ensure we hire, retain and reward team members
- Hybrid work environment that promotes work-life balance
- Generous vacation and flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor and registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com and 40% off other Globe products
- Education assistance for external training courses
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