Account Associate servicing commercial insurance clients at Masters Insurance, an Ontario independent brokerage. Supporting construction, realty, and manufacturing accounts through documentation, renewals, claims, and client coordination.
About the role
- Account Executive selling Traction Rec’s Salesforce-built recreation management platform to Canadian parks and recreation departments. Owning public-sector sales cycles from prospecting through contracts and handoff.
Responsibilities
- Own the full sales cycle from first conversation through RFP, contract, and handoff
- Conduct consultative conversations with recreation leaders, finance teams, and IT
- Plan territories and conduct prospecting activities
- Generate leads at target accounts and engage key stakeholders
- Promote and attend municipal and recreation industry events
- Conduct sales discovery and qualification using established sales methodology
- Navigate public-sector buying processes, including RFPs, procurement rules, council and committee approvals, and budget cycles
- Drive sales strategy plans and execution to achieve or exceed revenue and activity goals
- Identify organizational pain points and objectives and align them with Traction Rec solutions
- Manage relationships with recreation directors, program managers, finance, IT, and procurement stakeholders
- Deliver remote and onsite client presentations
- Manage contracting, negotiation, objection handling, and client procurement processes
- Provide ongoing account management and advocate for client success
- Build brand awareness in municipal parks and recreation markets
- Work with external partners to execute joint strategies
- Seek growth opportunities and new business value
- Coordinate clients, partners, and internal team members for mutual success
- Work hands-on with internal business applications for collaboration
- Keep Salesforce current for pipeline management and forecasting
- Travel roughly every other month
Requirements
- Bachelor’s degree or equivalent experience
- 5+ years in client-facing B2B sales
- SaaS-specific experience is a benefit
- Experience selling to public sector, government, or municipal buyers
- Parks and recreation experience is a strong asset
- Comfort with long, multi-stakeholder sales cycles and formal procurement, including RFPs and council approvals
- Track record of successful quota achievement and net new customer acquisition
- Ability to build relationships with client leadership and establish trusted advisor status through strong business acumen
- Passion for working with municipalities and community organizations
- Experience or strong interest in business application or CRM technology
- Exceptional verbal and written communication, including RFP responses and executive summaries
- Strong interpersonal and presentation skills
- Entrepreneurial mindset demonstrating collaboration and excitement to build a business
- Proven proficiency in account/territory planning and account engagement strategies
- Implementation of sales strategies and methodologies such as MEDDIC
- Success in fast-paced, collaborative team selling environments
- Bonus experience in local government, parks and recreation, community centers, or the Salesforce ecosystem
- Successful completion of background and reference checks
Benefits
- Living Wage Certified employer in British Columbia
- Pledge 1% for the Planet, dedicating 1% of time, product, profit, or equity to environmental and community causes
- Competitive benefits offered (specific benefits not listed)
- Equal opportunity and support for candidates from all backgrounds
- Travel opportunities roughly every other month
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