Content Strategist driving Crypto Twitter and multi-platform campaigns for Trust Wallet, a leading non-custodial cryptocurrency wallet. Creating content, growing communities, and optimizing social performance through data-driven insights.
Responsibilities
Produce high-quality, engaging, original content for use across multiple platforms
Own and operate multiple official social media channels, including their content strategy, output, and results
Drive creative social media campaigns in collaboration with design, content, marketing, product, and other cross-functional teams
Measure, report, and analyze campaign performance across channels
Translate findings into actionable, data-driven recommendations to improve future performance
Innovate and implement test-and-learn strategies while delivering results
Analyze the social media landscape in real time and provide actionable insights on hot topics, breaking news, sentiment, and market observations
Engage and build social media communities through one-on-one and one-to-many conversations
Requirements
Deep understanding of Web3 technologies, including DeFi trading, self-custody principles, and blockchain security
3–5 years of professional experience in web3 digital marketing or social media roles
Hosting experience for spaces, AMAs, podcasts, and interviews in the blockchain ecosystem
Clear, concise, adaptable communication style, with creativity and humor when appropriate
Keen understanding of and awareness of the cryptocurrency market
Strong knowledge of Reddit and cryptocurrency-focused sub-communities
Experience managing and operating X (Twitter), TikTok, Facebook, Instagram, LinkedIn, and YouTube
Strong sense of responsibility and ability to multitask across multiple social media channels
A meme connoisseur
Video content creation experience, such as Instagram Reels and TikTok, is a plus
Must have the right to work in the country where based
Company is unable to provide visa sponsorship
Benefits
Excellent learning and career development opportunities
Work alongside diverse, world-class talent
Fast-paced, challenging and unique projects
Truly global organization with international teams and a flat organizational structure
Fully remote work with flexible working hours
Competitive salary and benefits
Participation in the world’s leading blockchain ecosystem
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