Content Strategist, Social Media

Posted last week

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About the role

  • Content Strategist driving Crypto Twitter and multi-platform campaigns for Trust Wallet, a leading non-custodial cryptocurrency wallet. Creating content, growing communities, and optimizing social performance through data-driven insights.

Responsibilities

  • Produce high-quality, engaging, original content for use across multiple platforms
  • Own and operate multiple official social media channels, including their content strategy, output, and results
  • Drive creative social media campaigns in collaboration with design, content, marketing, product, and other cross-functional teams
  • Measure, report, and analyze campaign performance across channels
  • Translate findings into actionable, data-driven recommendations to improve future performance
  • Innovate and implement test-and-learn strategies while delivering results
  • Analyze the social media landscape in real time and provide actionable insights on hot topics, breaking news, sentiment, and market observations
  • Engage and build social media communities through one-on-one and one-to-many conversations

Requirements

  • Deep understanding of Web3 technologies, including DeFi trading, self-custody principles, and blockchain security
  • 3–5 years of professional experience in web3 digital marketing or social media roles
  • Hosting experience for spaces, AMAs, podcasts, and interviews in the blockchain ecosystem
  • Clear, concise, adaptable communication style, with creativity and humor when appropriate
  • Keen understanding of and awareness of the cryptocurrency market
  • Strong knowledge of Reddit and cryptocurrency-focused sub-communities
  • Experience managing and operating X (Twitter), TikTok, Facebook, Instagram, LinkedIn, and YouTube
  • Strong sense of responsibility and ability to multitask across multiple social media channels
  • A meme connoisseur
  • Video content creation experience, such as Instagram Reels and TikTok, is a plus
  • Must have the right to work in the country where based
  • Company is unable to provide visa sponsorship

Benefits

  • Excellent learning and career development opportunities
  • Work alongside diverse, world-class talent
  • Fast-paced, challenging and unique projects
  • Truly global organization with international teams and a flat organizational structure
  • Fully remote work with flexible working hours
  • Competitive salary and benefits
  • Participation in the world’s leading blockchain ecosystem
  • Equal opportunity employer

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Web3

Location requirements

RemoteWorldwide

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