Freelance social media marketer developing film audience growth and brand strategy. Guiding Instagram, TikTok, short - form video, community, and paid social initiatives.
About the role
- Social media content creator developing strategic organic content for U.S. contractors and home service businesses. Creating copy, visuals, calendars, and platform-ready campaigns independently.
Responsibilities
- Develop organic social media content for U.S. contractors and home service businesses
- Create copy, captions, concepts, and visual assets
- Translate strategic direction into engaging social media content
- Develop content pillars and recurring content formats
- Write clear, audience-focused social media copy
- Create and maintain content calendars
- Schedule and publish content across relevant social media platforms
- Research target audiences, competitors, trends, and content opportunities
- Adapt content based on performance and learnings
- Explain the strategic reasoning behind created content
- Manage an ongoing content production workflow independently
- Maintain consistency in tone, messaging, branding, and publishing cadence
- Own strategy, planning, creation, and ongoing execution
Requirements
- Strong understanding of organic social media strategy
- Proven experience creating social media content from strategy through execution
- Strong copywriting skills
- Ability to create both visual content and written content
- Understanding of organic content for contractors and home service businesses
- Ability to develop content based on broader strategic direction
- Experience creating and managing content calendars
- Experience scheduling and publishing social media content
- Strong creative thinking and ability to generate new content ideas consistently
- Ability to explain the strategy and objective behind content
- Strong organization and attention to detail
- Ability to work independently and manage ongoing production
- Comfortable working with feedback and iterating on content
- Fluent English is mandatory, both written and spoken
- Portfolio or examples of personally created social media content
- Examples of content strategies or content calendars
- Brief explanation of approach to organic social media content for a U.S. contractor or home service business
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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