About the role

Associate Account Director leading client accounts, experiential campaigns, and account growth for VIBRANT, a North American commercial marketing firm. Managing teams, delivery, budgets, and client relationships.

Responsibilities

Drive organic growth within existing accounts through client understanding, relationship building, recommendations, proposal development, and additional business acquisition
Oversee multiple account managers and accounts, including campaigns, deadlines, resources, and priorities
Set direction, review work, and support account managers in delivery
Partner with strategy, creative, and production teams on proposals, scopes, briefs, and campaign plans
Own campaign delivery as programs move into market
Ensure teams and partners are prepared, details are resolved, and execution meets objectives and standards
Hold teams accountable for workback schedules, responsibilities, and quality deliverables
Anticipate dependencies, resolve issues, and involve senior leadership when needed
Manage financial performance across assigned accounts, including budgets, scope, forecasting, cost tracking, and profitability
Review proposals, budgets, timelines, production plans, and reports for gaps and accuracy
Coach and develop account managers through expectations, feedback, and practical support
Maintain industry connections through activations, events, restaurants, cultural experiences, and networking
Bring industry insights and relationships into client conversations and campaign development
Oversee campaign reporting and post-campaign reviews to assess results, financial performance, and lessons learned

Approximately seven or more years of relevant marketing experience
Substantial experience leading experiential campaigns in an agency environment
Ability to oversee multiple accounts and complex programs
Experience managing and developing account managers
Strong client relationship skills, including strategic counsel and escalation resolution
Demonstrated success growing existing accounts and converting opportunities into additional business
Strong financial management skills, including budgets, scope control, forecasting, cost tracking, revenue management, and profitability
Excellent organization and attention to detail
Deep enthusiasm for experiential marketing and active interest in activations, events, venues, and cultural experiences
Ability to collaborate with strategy, creative, and production teams
Confident written and verbal communication skills
Bachelor’s degree in marketing, business, or a related field, or equivalent relevant experience
Proficiency with Microsoft Office, particularly PowerPoint and Excel
Flexibility to travel and attend activations and relationship-building events, including occasional evenings and weekends