Events Coordinator delivering conferences, summits, awards, and client events for The Globe and Mail. Managing logistics, speakers, sponsors, attendees, onsite execution, and post - event analytics.
About the role
- Events Marketing Manager owning Wagepoint’s tradeshows, summits, Wagefest, and webinar programs. Driving growth for fintech payroll software serving small businesses across Canada.
Responsibilities
- Own Wagepoint's annual event strategy and calendar across tradeshows, industry events, customer and partner events, proprietary experiences, and annual summits
- Research and evaluate event opportunities based on audience, strategic fit, cost, reach, and potential business impact
- Build event plans covering objectives, target audience, experience, promotion strategy, budget, timelines, and success measures
- Lead end-to-end planning and execution of tradeshows and industry events
- Own Wagefest strategy, programming, promotion, production, and post-event follow-up
- Plan and execute three annual summits
- Manage event budgets, vendors, venues, production partners, and suppliers
- Own event timelines, registrations, travel, shipping, staffing, and logistics
- Build repeatable event playbooks, checklists, processes, and templates
- Establish success measures, track performance and ROI, and improve future event decisions
- Execute Wagepoint's webinar strategy, including scheduling, speaker coordination, registration, promotion, platform setup, live production, and follow-up
- Collaborate with Sales and external partners on target audiences, objectives, pre-booked meetings, and follow-up
- Coordinate event assets with the broader marketing team
- Partner with Marketing, SMB and Partner Sales teams on post-event plans
- Report directly to the Growth Marketing Manager
- Anticipate problems, close gaps, and ensure events are organized and ready
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in event marketing, field marketing, experiential marketing, or a related role
- Experience owning events from strategy and planning through execution and post-event measurement
- Experience with tradeshows, conferences, virtual events, and executive or customer experiences
- Proven ability to build event plans and budgets and manage vendors, agencies, and production partners
- Experience planning and running webinars, including platform setup, promotion, and live production
- Strong project management skills
- Strong attention to detail
- Excellent communication and stakeholder management skills
- Commercial mindset and understanding of event investment, growth, relationships, and brand
- Strong ownership and accountability
- Hands-on approach to managing and executing all aspects of events
- Adaptability when priorities change
- Ability to track event performance and ROI
- Bonus: experience in B2B SaaS, fintech, payroll, accounting, bookkeeping, or another complex category
- Bonus: experience marketing to SMBs, accountants, or bookkeepers
- Bonus: experience owning large-scale virtual events or multi-day conferences
- Bonus: experience with partner, customer, or executive events
- Bonus: experience using event platforms, marketing automation, and CRM tools
- Applicants must be able to work remotely from Canada
Benefits
- Professional development opportunities
- New experiences and career growth
- Flexible, autonomous remote work
- Virtual interviews
- Inclusive hiring process and recruitment accommodations
- Global team and workplace culture focused on mental wellness and inclusion
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