Sun Life director leading advisor marketing, channel enablement and advisor experience across wealth and insurance. Driving advisor engagement, product adoption, client acquisition and sales growth.
About the role
- Allbound Marketing Strategist engineering HubSpot revenue systems for RevPartners’ GTM clients. Designing scalable strategies, advising partners, and driving measurable go-to-market outcomes.
Responsibilities
- Lead strategic discovery sessions to understand partners’ business goals, GTM motion, customer journey, and revenue challenges
- Design and implement integrated, scalable GTM strategies covering ICPs, buyer personas, messaging, segmentation, lead management, and revenue operations
- Translate business objectives into scalable GTM solutions through strategic design, HubSpot implementation, and collaboration with GTM Engineers
- Serve as the primary strategic advisor for a customer portfolio
- Help partners prioritize initiatives and make data-informed decisions
- Monitor partner health and identify risks and opportunities
- Continuously optimize strategies to improve business outcomes
- Collaborate with GTM Engineers and cross-functional specialists including Paid Media, Content, and Delivery
- Contribute to RevPartners methodologies, playbooks, best practices, and service offerings
- Identify opportunities to incorporate AI and emerging technologies into GTM strategies
Requirements
- Typically 3–6 years of experience in GTM Strategy, Revenue Operations, Marketing Operations, Growth Marketing, and/or Sales Operations
- Demonstrated ability to independently lead client engagements, develop GTM strategies, and drive measurable business outcomes
- Experience developing and executing go-to-market/revenue strategies
- Experience leading consultative discovery conversations and translating business challenges into actionable recommendations
- Ability to manage multiple priorities while building strong stakeholder relationships
- Experience in fast-paced, high-growth, consulting, agency, or SaaS environments highly valued
- Experience with many of: HubSpot CRM, Marketing, Sales & Data Hubs; Revenue Operations; GTM Strategy; CRM architecture; lead lifecycle management; pipeline management; reporting and analytics; process optimization; customer journey design; AI productivity tools
- Required: advanced experience in HubSpot
- Working knowledge of Clay
- Ability to build trust with executive and operational stakeholders
- Ability to facilitate productive conversations that uncover business needs
- Ability to communicate complex concepts clearly to technical and non-technical audiences
- Ability to influence decisions through curiosity, collaboration, and thoughtful recommendations
- Naturally curious, strategic, clear, accountable, collaborative, adaptable, and committed to continuous improvement
Benefits
- Health, dental, and vision insurance, mostly covered by RevPartners (available only to FT US-based employees)
- 401k plan with 1.5% match on the first 2% contributed (available only to FT US-based employees)
- Primary Caregiver: 12 weeks paid leave
- Secondary Caregiver: 4 weeks paid leave
- Unlimited vacation
- Company holidays
- Last Friday of every month off
- Calm App meditation and mindfulness app for you and your family
- Office closed the last week of each year
- RP Laptop
- $200 office setup reimbursement
- Flexible working hours
- Radical Candor Culture
- Rocketship Growth: Fastest-growing HubSpot partner in the world
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