Associate Vice President driving AI operations and observability strategies at TD Bank. Leading transformation for enterprise technology operations to enhance resilience and incident intelligence.
About the role
- AI Visibility & GEO Specialist focused on enhancing brand visibility through GEO strategies. Working with AI platforms and driving authority in the context of remote staffing services.
Responsibilities
- Develop and implement Generative Engine Optimization (GEO) strategies to increase visibility across AI-powered search platforms.
- Monitor and evaluate how the company is referenced, cited, and recommended by AI tools including ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
- Identify opportunities to improve AI-generated referrals, citations, and brand mentions.
- Partner with marketing, content, and SEO teams to create assets optimized for both search engines and AI systems.
- Build and execute authority-building initiatives that strengthen the company's digital footprint.
- Secure mentions, citations, and placements on relevant websites, publications, podcasts, and industry platforms.
- Develop relationships with journalists, publishers, bloggers, podcast hosts, and strategic partners.
- Identify guest posting, partnership, media outreach, and podcast opportunities.
- Execute outreach campaigns to acquire high-quality backlinks from authoritative websites.
- Expand the company's presence across business directories, review platforms, industry listings, and trusted online resources.
- Conduct competitor analysis to evaluate backlink strategies, authority-building efforts, and AI visibility performance.
- Research emerging GEO, AI Search, AEO, SEO, and digital authority trends.
- Track performance metrics related to backlinks, referrals, brand mentions, authority growth, and AI visibility.
- Provide ongoing recommendations and strategic insights based on campaign performance and industry developments.
Requirements
- 3+ years of experience in SEO, GEO, Digital PR, Link Building, Content Outreach, Authority Building, or related disciplines.
- Strong understanding of modern search ecosystems and AI-powered search experiences.
- Proven experience executing outreach campaigns and securing backlinks or media placements.
- Experience building relationships with publishers, journalists, website owners, or content partners.
- Proficiency with SEO and outreach tools.
- Strong research, analytical, and communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Advanced written and spoken English.
- Results-oriented mindset with a focus on measurable growth and performance.
Benefits
- 100% Remote.
- Flexible working schedule.
- Opportunity to work on a cutting-edge discipline at the intersection of AI, SEO, and Digital PR.
- High-impact role with direct influence on brand visibility and growth.
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