Event sponsorship coordinator researching Canadian events and partnerships for a nonprofit connecting international students with host families. Evaluating opportunities and recommending strategic investments.
About the role
- Senior Events Manager leading Xero’s Canadian roadshows, Xerocon, and sponsored events. Managing budgets, vendors, delivery, technology, and ROI insights for accounting and small-business communities.
Responsibilities
- Lead the strategy and end-to-end execution of Xero-led and sponsored events across Canada
- Create memorable event experiences, including CA Roadshows and Xerocon
- Advise key stakeholders and provide guidance and mentorship across the marketing team
- Plan and execute flagship Canadian events and external industry sponsorships
- Manage event budgets, venue selection, vendor contract negotiations, and on-site delivery
- Use event technology platforms and evaluate performance data
- Deliver post-event recommendations and ROI insights
- Optimise operational processes and frameworks for consistency, efficiency, and regional scale
- Collaborate with local and global brand, sales, communications, legal, and finance partners
Requirements
- Comprehensive experience in end-to-end event management, marketing project delivery, and event technology platforms
- Ability to influence stakeholders, negotiate vendor contracts, and collaborate across cross-functional marketing and sales teams
- Excellent written and verbal communication skills
- Meticulous attention to detail across every aspect of event delivery
- Proven ability to manage complex budgets, analyse event performance data, and translate learnings into strategic recommendations
- Ability to adapt to changing priorities while balancing high-level strategy with hands-on execution
- Must be based in Canada
- Relevant working rights for Canada
Benefits
- World-class health, wellness, and retirement programs
- Wellbeing days
- Generous leave
- Dedicated professional development budgets
- Flexible working environment combining remote work with opportunities to connect with the North American team
- Variable pay, annual bonus, and equity (RSU) programs are available to eligible permanent employees; performance-based cash or equity incentives may also apply depending on role level and company performance
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