Director marketing EventMobi’s global trade shows, sponsorships, and owned events. Building pipeline and customer engagement for its event management platform.
About the role
- Global event marketing director owning trade shows, sponsorships and user conferences. Building pipeline and revenue for EventMobi’s event management platform.
Responsibilities
- Own the entire tradeshow program, including calendar, budget, messaging, pre-show marketing, booth design, shipping, staffing and on-site execution
- Work with Demand Gen and Sales to book meetings before events
- Ensure every lead enters HubSpot with attribution
- Serve as the event tech expert and create differentiated event activations
- Manage sponsored-event give/get agreements, on-site presence and database growth through opt-ins
- Partner with Customer Success on sponsored conference event technology
- Identify advocacy opportunities and hand case studies and reviews to Customer Marketing
- Build owned events from local workshops and dinners through the first annual user conference
- Define event objectives, formats, agendas, speakers, venues, run of show and room-filling marketing
- Maintain the single source of truth for events
- Project manage events, vendors and contracts
- Forecast budgets and report quarterly recommendations to the VP of Marketing on what to scale, maintain or cut
- Manage and support the Event Coordinator, who reports to this role
Requirements
- 8+ years in corporate event marketing at a B2B company
- Experience as an exhibitor in the booth, not just an agency or organizer running the show
- Managed a high volume of third-party trade shows and sponsored events portfolio
- Involved in planning and execution of a mid-size user conference and exclusive dinner series
- Strong event tech experience, including registration platforms, lead capture apps, badge printing and event app builds using competitors' platforms
- Familiarity with IMEX, MPI, PCMA, CSAE, or ASAE is a bonus
- Owned an event budget and demonstrated event returns in pipeline and revenue
- Ability to write event messaging and copy
- Experience with HubSpot and attribution
- Willingness to travel about once a month across North America and Europe
- Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada and Europe
- Safe, comfortable, ergonomic, private and quiet workspace
- Reliable internet connection with at least 30 Mbps download speed
Benefits
- Bonus
- Stock Option
- Benefits
- 15 days annual leave + 3 summer days
- Birthday is a holiday
- Regional in-person gatherings and co-working sessions
- Top-of-the-line hardware
- Best collaboration software for remote work
- Referral fee of $2,500 CAD (Internal Only)
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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Global event marketing director owning trade shows, sponsorships, and owned conferences for EventMobi’s event - management platform. Managing budgets, pipeline attribution, event technology, and a growing events team.
CI
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