Director marketing EventMobi’s global trade shows, sponsorships, and owned events. Building pipeline and customer engagement for its event management platform.
About the role
- Global event marketing director owning trade shows, sponsorships, and owned conferences for EventMobi’s event-management platform. Managing budgets, pipeline attribution, event technology, and a growing events team.
Responsibilities
- Own EventMobi’s entire events program, including trade shows, sponsorships, and owned events
- Own the calendar, budget, messaging, pre-show marketing, booth design, shipping, staffing, and on-site execution for trade shows
- Work with Demand Gen and Sales to book meetings before events
- Ensure leads enter HubSpot with attribution
- Act as the event technology expert and create differentiated event activations
- Manage sponsored-event give/get agreements, on-site presence, and database growth through opt-ins
- Partner with Customer Success on sponsored conference event technology
- Identify advocacy opportunities and pass case studies and reviews to Customer Marketing
- Build owned events from local workshops and dinners through the first annual user conference
- Define event objectives, formats, agendas, speakers, venues, run of show, and attendee marketing
- Maintain the single source of truth for each event
- Project manage events, vendors, and contracts
- Forecast budgets and report quarterly recommendations to the VP of Marketing on what to scale, maintain, or cut
- Manage and support the Event Coordinator
- Collaborate with Demand Gen, Sales, Customer Success, Marketing Operations, and the VP of Marketing
Requirements
- 8+ years in corporate event marketing at a B2B company
- Experience as an exhibitor in the booth, not just as an agency or organizer running the show
- Experience managing a high volume of third-party trade shows and sponsored events portfolio
- Experience planning and executing a mid-size user conference and exclusive dinner series
- Strong event tech experience, including registration platforms, lead capture apps, badge printing, and event app builds using competitors’ platforms
- Experience owning an event budget and demonstrating event returns in pipeline and revenue
- Ability to write event messaging and copy
- Experience with HubSpot and attribution
- Willingness to travel about once a month across North America and Europe
- Safe, comfortable, ergonomic, private, and quiet workspace
- Reliable internet connection with at least 30 Mbps download speed
- Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada, and Europe
Benefits
- Stock Option
- Benefits
- 15 days annual leave
- 3 summer days
- Birthday holiday
- Regional in-person gatherings and co-working sessions
- Top-of-the-line hardware
- Best collaboration software for remote work
- Remote work from home
- Referral fee of $2,500 CAD for referrals
- Employee accommodations available upon request
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Global event marketing director owning trade shows, sponsorships and user conferences. Building pipeline and revenue for EventMobi’s event management platform.
CI
Development Coordinator supporting fundraising events, corporate partnerships, and donor stewardship for Canada’s largest opera company. Coordinating logistics, communications, guest services, reporting, and CRM data.
Events and Production Specialist producing webinars, podcasts, videos, and in - person events. Supporting Kameleoon’s A/B testing and experimentation platform across North America.
Events Coordinator delivering conferences, summits, awards, and client events for The Globe and Mail. Coordinating logistics, speakers, sponsors, attendees, vendors, and post - event reporting.
Events Coordinator delivering conferences, summits, awards, and client events for The Globe and Mail. Managing logistics, speakers, sponsors, attendees, onsite execution, and post - event analytics.
Events Coordinator supporting the University of Alberta’s alumni and donor relations through high - caliber events. Coordinating budgets, vendors, communications, registrations, and on - site delivery.
Marketing and event associate coordinating Apotex pharmaceutical tradeshows, internal events, promotions, and budgets. Supporting French marketing communications and stakeholder relationships.
Client events coordinator supporting in - person, hybrid and virtual events for McCarthy Tétrault, a leading Canadian law firm. Coordinating event logistics, client gifting, reporting and Salesforce updates.
Events Marketing Manager owning Wagepoint’s tradeshows, summits, Wagefest, and webinar programs. Driving growth for fintech payroll software serving small businesses across Canada.