Senior Digital Marketing Specialist needed for hybrid role in Markham, ON. Own B2B content, optimize digital performance, and coordinate agencies.
Responsibilities
Own B2B content across channels (website, blogs, white papers, reports, sales materials), optimize digital performance using SEO/AEO, AI tools, and website enhancements, coordinate external agencies to drive aligned, high-quality go-to-market execution, and deliver key content initiatives supporting global campaigns and user acquisition.
Requirements
4โ7+ years in digital marketing and content creation within the education sector (e.g. universities, high schools, international curriculum providers) to inform and guide content development; strong writing skills with multi-format content experience; proficiency in HubSpot, paid media, SEO/AEO, and AI tools; experience managing agencies with a proactive, ownership-driven mindset.
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