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Posted via LinkedIn Recruiter (not a company profile)
Posted 5 months ago
About the role
- Senior Digital Marketing Specialist needed for hybrid role in Markham, ON. Own B2B content, optimize digital performance, and coordinate agencies.
Responsibilities
- Own B2B content across channels (website, blogs, white papers, reports, sales materials), optimize digital performance using SEO/AEO, AI tools, and website enhancements, coordinate external agencies to drive aligned, high-quality go-to-market execution, and deliver key content initiatives supporting global campaigns and user acquisition.
Requirements
- 4β7+ years in digital marketing and content creation within the education sector (e.g. universities, high schools, international curriculum providers) to inform and guide content development; strong writing skills with multi-format content experience; proficiency in HubSpot, paid media, SEO/AEO, and AI tools; experience managing agencies with a proactive, ownership-driven mindset.
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Not specified
Degree requirement
No Education Requirement
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