Engineering Manager leading remote engineers building pharmacy, clinic, and patient - program technology. Managing technical delivery for Maisha Meds’ healthcare platform across Africa.
LP
Manager, Customer Segments
Posted via LinkedIn Recruiter (not a company profile)
Posted 4 months ago
About the role
- Develop strategic partnerships to grow youth and student segments through campus initiatives and youth-focused organizations.
Responsibilities
- Lead the creation and execution of partnership strategies aimed at increasing customer acquisition, engagement, and long-term loyalty across domestic and international student populations, as well as broader youth audiences. Build and manage strategic partnerships with post-secondary institutions, student associations, international student offices, youth organizations, and ecosystem partners. Design and implement acquisition and engagement programs across campus and external channels. Lead partnership strategies around key milestones such as admissions, arrival, back-to-school, and early career transitions. Develop and oversee sponsorships, co-branded initiatives, and scalable partnership programs. Collaborate cross-functionally with Marketing, Product, Legal, Compliance, and Branch teams. Identify new growth opportunities through emerging partnerships and community ecosystems. Analyze performance metrics to optimize acquisition, onboarding, and retention strategies. Monitor market trends and competitor activity. Prepare and present partnership proposals, business cases, and strategic recommendations. Oversee partner onboarding, payments, and expense management. Launch targeted campaigns for the student segment.
Requirements
- Minimum of 5 years’ experience in strategy, partnerships, consulting, or business development. Proven success in building and scaling external partnerships that drive measurable growth. Experience or understanding of youth, student, and newcomer segments. Strong stakeholder management and influence skills. Analytical mindset with the ability to translate insights into actionable strategies. Highly organized, adaptable, and capable of managing multiple priorities. Sound risk awareness and judgment in business decision-making.
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