Marketing Manager – Self Direct Investing role executing strategic marketing initiatives for a top financial client. Manage projects, campaigns, and budgets.
Responsibilities
Manage multiple marketing projects simultaneously, ensuring timely delivery and alignment with strategic goals. Execute go-to-market plans for campaigns and offers, coordinating cross-functionally to meet deadlines. Support creative development and media execution, maintaining brand standards and brief alignment. Vet creative concepts against legal and compliance guidelines, ensuring accurate translations and approvals. Act as liaison between internal teams and external agencies, influencing decisions and fostering relationships. Develop and present monthly performance reports, analyzing campaign KPIs and budget utilization. Prepare and manage monthly budget reports, tracking expenditures against forecasts and fiscal plans.
Requirements
3+ years of experience in a marketing role, preferably within financial services or banking. Strong project management and organizational skills, capable of juggling multiple initiatives. Proven ability to manage budgets and timelines effectively, including reporting and forecasting. Excellent communication skills and stakeholder management experience. Data-driven mindset with the ability to analyze campaign performance. High work ethic, adaptable to a dynamic, competitive environment. Nice to Have: Experience working in a marketing or advertising agency. Familiarity with online discount brokerage or self-directed investing platforms. Ability to perform data analytics for campaign optimization. Bilingual proficiency, particularly in French, for translation and content review.
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