Principal managing analytics engineering projects for private equity, leveraging AI technology. Leading cross - functional teams and contributing to business development in a hybrid work environment.
LP
Senior Marketing Analytics & Tagging Specialist
Posted via LinkedIn Recruiter (not a company profile)
Posted 5 days ago
About the role
- Senior Marketing Analytics & Tagging Specialist contract at top Canadian bank. Own enterprise tagging, implement Adobe/GTM, lead analytics implementations in hybrid role.
Responsibilities
- Own tagging strategy using Adobe Launch / GTM. Implement & optimize pixels across Meta, Google, LinkedIn, TikTok. Lead Adobe Web SDK migration (no data loss!). Enable server-side tagging, CAPI & event forwarding. Ensure privacy compliance & consent-based tracking.
Requirements
- 10+ years in marketing analytics & tagging. Strong Adobe / GTM expertise. Experience with AEP, Web SDK, RTCDP, Adobe Target. Hands-on with CAPI / server-side tagging.
Benefits
- High-visibility contract role, cutting-edge MarTech stack, and direct exposure to one of Canada's top banks.
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Not specified
Degree requirement
No Education Requirement
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