About the role

Virtual Assistant supporting residential real estate agents with marketing campaigns and lead generation. Responsible for organizing databases and creating content across various platforms.

Responsibilities

Help build a consistent pipeline of real estate leads by creating and managing marketing campaigns
Develop and execute 30-, 60-, and 90-day marketing and lead generation plans
Research local neighborhoods, events, schools, businesses, and market trends
Create lead magnets such as buyer and seller guides, neighborhood guides, home valuation requests
Build landing pages, lead forms, QR codes, and calls-to-action that capture leads
Monitor campaign performance and recommend ways to improve results
Keep the client's database organized, accurate, and ready for effective follow-up
Maintain contact records, notes, reminders, and next-action dates
Create engaging content for the agent's online presence
Manage and maintain the agent's business social media profiles
Create monthly content calendars aligned with marketing goals
Support lead nurturing through strategic email campaigns
Help ensure every lead receives timely follow-up
Create professional marketing assets that strengthen the agent's brand
Prepare weekly reports summarizing completed tasks and new leads added
Maintain an organized marketing calendar and task management system.

Previous experience supporting a residential real estate agent, team, brokerage, or comparable professional-services business
Demonstrated lead-generation and digital marketing experience
CRM setup, database management, and segmentation experience
Social media content creation and scheduling experience
Canva or comparable design experience
Email marketing and newsletter experience
Strong written and spoken English
Strong research, organizational, and project-management skills
Ability to provide work samples and discuss measurable campaign results
Ability to follow compliance requirements, approval workflows, and written procedures