Demand Gen Lead

Posted 1 hour ago

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About the role

  • Demand Gen Lead driving pipeline through paid media, CRO, ABX, SEO, and AI workflows. Helping Kojo transform how commercial construction companies buy materials.

Responsibilities

  • Report to the Head of Marketing
  • Set growth marketing and demand generation strategy to meet pipeline and revenue goals
  • Own the pipeline number, channel mix, and quarterly plans
  • Partner with sales on target accounts, handoffs, and follow-ups
  • Partner with product marketing on messaging and launches
  • Work with events to convert leads into pipeline
  • Build and own a modern martech stack and experiment with automated outbound, signal-based campaigns, and ABX tactics
  • Own paid search and paid social strategy, execution, budgets, and efficiency targets across Google, LinkedIn, Meta, and other channels
  • Run creative, audience, and offer experiments; scale effective approaches
  • Own website conversion through landing pages, A/B tests, and improved visitor-to-demo paths
  • Grow organic discovery through SEO, AEO, and GEO, including technical optimization, structured content, and measurement
  • Use intent, engagement, and first-party data to trigger automated campaigns across ads, email, and outbound
  • Design outbound sequences, build target lists, and work with SDRs/BDRs to generate meetings
  • Create AI agents and workflows for account research, outbound, campaign production, and reporting
  • Produce and distribute campaign assets across content, ads, email, landing pages, and social
  • Help the marketing team adopt AI workflows and repurpose existing content across channels

Requirements

  • 7–10+ years of B2B SaaS marketing experience, primarily in demand generation or growth, at startups from Seed to Series C
  • Experience with a sales-led, enterprise-focused motion is a plus
  • Experience owning a marketing-sourced pipeline target
  • Hands-on experience running and scaling paid search and paid social, managing budget and improving CAC
  • Experience improving website conversion and driving growth through SEO, AEO, and GEO
  • Ability to write and produce campaign assets with AI assistance
  • Experience building account-based programs and using intent or engagement signals to trigger campaigns and outbound
  • Ability to run HubSpot and a modern martech stack independently, including attribution, routing, and dashboards
  • Experience building AI agents or workflows using tools such as Clay, n8n, Zapier, or LLM APIs
  • Strategic, scrappy, and comfortable with ambiguity and constant testing

Benefits

  • New hire equity grant
  • Full suite of perks and benefits for US-based full-time employees
  • Remote work from home 100% of the time across North and South America
  • Work during business hours congruent with local time zone

Job type

Full Time

Experience level

Senior

Salary

$75,000 - $100,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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