Demand Gen Lead driving pipeline through paid media, CRO, ABX, SEO, and AI workflows. Helping Kojo transform how commercial construction companies buy materials.
About the role
- Head of Lead Generation leading cold calling and B2B outbound growth for LOTARO’s German-speaking corporate training business. Managing, training, and scaling lead generation through technology, AI, and automation.
Responsibilities
- Own the development, performance, and continuous improvement of lead generation
- Contact prospective B2B customers by phone, qualify leads, and schedule appointments for the sales team
- Lead the cold-calling team, train new employees, and coach the team
- Further develop the lead generation strategy, define targets, and optimize existing processes
- Manage and develop additional channels such as LinkedIn outreach, cold email, and paid ads
- Analyze KPIs, identify opportunities for improvement, and ensure individual and team goals are achieved
- Develop scripts, standards, and best practices for efficient and scalable lead generation
- Leverage technology, AI, and automation to continuously optimize processes
Requirements
- At least 1 year of hands-on cold-calling experience
- Experience in B2B new customer acquisition
- Experience leading and training sales teams
- Technically savvy, passionate about processes, and experienced with AI tools, with a strong interest in applying them strategically in sales
- Ideally, experience with additional outbound channels
- Strategic thinker with a strong hands-on mentality
Benefits
- Professional development and training
- Flexible working hours
- 100% remote — work from anywhere!
- Permanent employment contract
- 40 hours per week
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Degree requirement
No Education Requirement
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