Conseiller marketing numérique virtuel formant entrepreneurs et étudiants congolais au SEO, aux réseaux sociaux et au commerce électronique. Cuso International soutient le développement inclusif et l’égalité des genres.
About the role
- Partner Marketing Lead coordinating cross-channel merchant campaigns for Affirm’s flexible payment platform. Driving acquisition, GMV, revenue, and partner investment across North America.
Responsibilities
- Support development and coordinate execution of full-funnel co-marketing campaigns across onsite, offsite, and affiliate channels
- Support go-to-market plans, monthly planning, and cross-functional campaign delivery
- Build and nurture day-to-day marketing relationships with merchant partners
- Identify opportunities to improve partner performance, growth, and investment
- Execute and optimize Affirm Marketing Solutions programs across Marketplace placements, offsite media, affiliate, and emerging channels
- Analyze campaign performance and translate results into actionable recommendations to improve investment, iROAS, and program performance
- Serve as a merchant advocate and coordinate with Client Success, Sales, Product, Product Marketing, Growth Marketing, Brand and Creative, Legal, and Compliance teams
- Coordinate inbound RFP requests and develop marketing plans and materials for prospective partners
- Identify campaign targets focused on acquisition, engagement, and loan takeup
- Coordinate media plans, creative briefs, and content development with agencies and internal teams
- Track partner marketing budgets, co-marketing calendars, compliance submissions, and campaign documentation
- Leverage industry knowledge and research to contribute to vertical-specific marketing strategies
Requirements
- 6+ years of experience in Partner, Performance, Affiliate, or Product Marketing
- Experience working with partners to develop plans and launch marketing programs across multiple media channels
- Experience with CPA, CPC, CPL, and CPM payment models
- Clear understanding of affiliate tracking models, tools, and platforms
- Analytical and data-oriented approach using performance metrics to build campaigns
- Experience using performance analytics to identify insights and continuously optimize campaigns
- Commercial mindset with experience growing partner investment and contributing to revenue and performance goals
- Excellent interpersonal and communication skills
- Ability to influence others and coordinate resources and relationships
- Understanding of paid media, including cross-media strategy, planning, and measurement
- Experience writing creative briefs, testing creative, and adapting campaigns based on insights
- Experience with online retail, merchandising, and customer acquisition
- Experience with both online and in-store retail marketing
- Experience marketing across North America, particularly the US and Canada, preferred
- Experience in home, fitness, consumer electronics, or fashion industries is a plus
- Visa sponsorship is not available for this position
Benefits
- Equity rewards may be included in total compensation
- Monthly stipends for health, wellness, and tech spending
- 100% subsidized medical coverage for employees and dependents
- Dental and vision coverage for employees and dependents
- Flexible time off
- Generous holiday calendars
- Employee stock purchase plan (ESPP) allowing employees to buy Affirm stock at a discount
- Inclusive interview process with accommodations for candidates with disabilities
- In-person onboarding experience for all new hires
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