Performance Creative Strategist developing AI - forward, direct - response ads for Pearl West’s health, wellness, and pet consumer brands. Owning creative testing, briefs, performance learning, and scalable concept production.
About the role
- Creative Strategist developing and testing paid social ads for a U.S. DTC eCommerce performance marketing agency. Turning campaign insights into scalable creative direction across Meta and TikTok.
Responsibilities
- Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms
- Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winning ads
- Write clear, actionable creative briefs for creators, editors, and designers, from hook to CTA
- Review ad performance and creative metrics to identify winning angles, patterns, and opportunities
- Partner with Account Managers to connect creative insights to campaign KPIs and client reporting
- Maintain a high creative bar while ensuring consistent weekly output
- Keep production moving quickly without sacrificing clarity or quality
- Own the full creative strategy loop: hypothesis, test, learn, and scale
- Collaborate with creators, editors, designers, and account managers to develop, test, and scale ads
Requirements
- 1–3 years of experience developing, optimizing, or directing paid social creative, ideally in eCommerce
- Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.)
- Strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta
- Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling
- Comfortable working with UGC creators, editors, and designers—and giving clear feedback
- Analytical mindset: ability to turn performance data into specific creative next steps
- Excellent communication, organization, and time-management skills
- Experience running or supporting creative testing frameworks (bonus)
- Background in agencies or multi-brand environments (bonus)
- Familiarity with eCommerce customer psychology and funnel thinking (bonus)
- Comfort presenting creative learnings to internal or client-facing teams (bonus)
- Candidates must be located in the U.S. or Canada
- Resume and portfolio with best paid social creatives required for application
Benefits
- Competitive compensation based on experience
- 100% remote team + async-friendly workflow
- $500 quarterly education stipend for courses, workshops, or coaching
- Direct impact on the growth of exciting eCommerce brands
- High ownership, fast growth, and a team that values smart experiments and clear communication
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
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