Growth Creative Strategist creating high-performing Meta campaigns for category-leading creators and eCommerce brands. Researching audiences and translating insights into winning creative concepts in a fully remote environment.
Responsibilities
Own the strategy behind high-performing Meta campaigns - turning creative insights into scalable revenue for category-leading creators and eCommerce brands
Deeply research audiences through Reddit, reviews, competitor ads, and social listening
Identify pain points, objections, and motivations that drive action
Develop clear personas and high-converting creative angles
Write hooks, scripts, and direct-response copy for paid ads
Lead creative direction across UGC, video ads, and static formats
Translate strategy into clear briefs for editors and creators
Partner with media buyers to align creative with campaign execution
Analyze performance (CTR, CVR, CPA, etc.) to identify what’s working
Turn data into insights and iterate on creative concepts quickly
Contribute to testing roadmaps and creative experimentation
Lead client conversations around creative performance and strategy
Keep documentation, ideas, and testing frameworks organized
Requirements
Strong creative strategy instincts — you know what makes people stop, click, and convert
Excellent copywriting skills (especially hooks and direct-response messaging)
Experience working with Meta ads (hands-on or closely alongside media buyers)
Solid understanding of performance metrics (CTR, CVR, CPA, CPM)
Ability to connect creative decisions to business outcomes
Confidence presenting ideas and insights to clients
High ownership and bias toward action
Comfort working in a fast-paced, test-and-learn environment
Bonus Points
Experience working with creators or personal brands
Background in DTC or eCommerce growth
Familiarity with UGC-style ads and trend-driven formats
Experience in a performance marketing agency
Experience working across multiple client accounts
Benefits
Fully remote (PST / CST / EST overlap preferred)
Competitive USD compensation (based on experience and location)
Performance-based incentives
Direct exposure to high-profile creators and premium brands
High-ownership role with real impact on client growth
Flexible, async-friendly work environment
Strong growth trajectory as the company continues scaling
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