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About the role

  • Growth Creative Strategist creating high-performing Meta campaigns for category-leading creators and eCommerce brands. Researching audiences and translating insights into winning creative concepts in a fully remote environment.

Responsibilities

  • Own the strategy behind high-performing Meta campaigns - turning creative insights into scalable revenue for category-leading creators and eCommerce brands
  • Deeply research audiences through Reddit, reviews, competitor ads, and social listening
  • Identify pain points, objections, and motivations that drive action
  • Develop clear personas and high-converting creative angles
  • Write hooks, scripts, and direct-response copy for paid ads
  • Lead creative direction across UGC, video ads, and static formats
  • Translate strategy into clear briefs for editors and creators
  • Partner with media buyers to align creative with campaign execution
  • Analyze performance (CTR, CVR, CPA, etc.) to identify what’s working
  • Turn data into insights and iterate on creative concepts quickly
  • Contribute to testing roadmaps and creative experimentation
  • Lead client conversations around creative performance and strategy
  • Keep documentation, ideas, and testing frameworks organized

Requirements

  • Strong creative strategy instincts — you know what makes people stop, click, and convert
  • Excellent copywriting skills (especially hooks and direct-response messaging)
  • Experience working with Meta ads (hands-on or closely alongside media buyers)
  • Solid understanding of performance metrics (CTR, CVR, CPA, CPM)
  • Ability to connect creative decisions to business outcomes
  • Confidence presenting ideas and insights to clients
  • High ownership and bias toward action
  • Comfort working in a fast-paced, test-and-learn environment
  • Bonus Points
  • Experience working with creators or personal brands
  • Background in DTC or eCommerce growth
  • Familiarity with UGC-style ads and trend-driven formats
  • Experience in a performance marketing agency
  • Experience working across multiple client accounts

Benefits

  • Fully remote (PST / CST / EST overlap preferred)
  • Competitive USD compensation (based on experience and location)
  • Performance-based incentives
  • Direct exposure to high-profile creators and premium brands
  • High-ownership role with real impact on client growth
  • Flexible, async-friendly work environment
  • Strong growth trajectory as the company continues scaling

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

RemoteWorldwide

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