Creative Strategist owning the link between performance data and creative output for luxury and premium DTC clients at MVR Digital. Requires hands - on UGC scripting experience and structuring briefs based on ad performance.
About the role
- Growth Creative Strategist creating high-performing Meta campaigns for category-leading creators and eCommerce brands. Researching audiences and translating insights into winning creative concepts in a fully remote environment.
Responsibilities
- Own the strategy behind high-performing Meta campaigns - turning creative insights into scalable revenue for category-leading creators and eCommerce brands
- Deeply research audiences through Reddit, reviews, competitor ads, and social listening
- Identify pain points, objections, and motivations that drive action
- Develop clear personas and high-converting creative angles
- Write hooks, scripts, and direct-response copy for paid ads
- Lead creative direction across UGC, video ads, and static formats
- Translate strategy into clear briefs for editors and creators
- Partner with media buyers to align creative with campaign execution
- Analyze performance (CTR, CVR, CPA, etc.) to identify what’s working
- Turn data into insights and iterate on creative concepts quickly
- Contribute to testing roadmaps and creative experimentation
- Lead client conversations around creative performance and strategy
- Keep documentation, ideas, and testing frameworks organized
Requirements
- Strong creative strategy instincts — you know what makes people stop, click, and convert
- Excellent copywriting skills (especially hooks and direct-response messaging)
- Experience working with Meta ads (hands-on or closely alongside media buyers)
- Solid understanding of performance metrics (CTR, CVR, CPA, CPM)
- Ability to connect creative decisions to business outcomes
- Confidence presenting ideas and insights to clients
- High ownership and bias toward action
- Comfort working in a fast-paced, test-and-learn environment
- Bonus Points
- Experience working with creators or personal brands
- Background in DTC or eCommerce growth
- Familiarity with UGC-style ads and trend-driven formats
- Experience in a performance marketing agency
- Experience working across multiple client accounts
Benefits
- Fully remote (PST / CST / EST overlap preferred)
- Competitive USD compensation (based on experience and location)
- Performance-based incentives
- Direct exposure to high-profile creators and premium brands
- High-ownership role with real impact on client growth
- Flexible, async-friendly work environment
- Strong growth trajectory as the company continues scaling
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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