AI Creative Strategist building avatar - driven organic supplement content across social accounts. Developing direct - response creative systems for Impact Clients’ education and software businesses.
About the role
- Creative Design Lead for TryHackMe shaping visual identity and design systems. Collaborating with teams to enhance brand experience in cyber security education.
Responsibilities
- Own and build the TryHackMe design system and brand identity, ensuring it translates seamlessly across Product and Marketing surfaces
- Run creative operations: build and maintain production workflows, prioritise the team's backlog, manage capacity planning, and keep projects moving without bottlenecks
- Create and evolve templates for paid ads, social content, email, landing pages, and B2B sales materials
- Lead visual strategy for brand campaigns, product launches, and go-to-market moments
- Partner directly with Product and Marketing leadership to align visual design with user journeys, feature releases, and revenue goals
- Manage and develop two in-house creative designers, setting quality standards, running critiques, and building their skills
- Own the relationship with two external agencies (video and creative), including briefing, feedback cycles, timeline management, and performance evaluation
- Ensure brand consistency across all internal and external materials
- Evaluate and implement new tools or technologies to streamline creative production
Requirements
- Expert in Figma and Adobe Creative Suite
- Proven experience building and managing brand systems or design libraries at scale
- Strong portfolio showcasing clean, modern design with great taste across digital channels, we want to see range, from polished brand campaigns to scrappy growth assets
- Demonstrated project management skills: you have run creative workflows, managed competing priorities across multiple stakeholders, and shipped on time without sacrificing quality
- Experience managing direct reports and external agencies or freelancers, with a track record of elevating the work of the people around you
- Strong experience working cross-functionally with both Product and Marketing teams, you understand product thinking and commercial goals equally well
- A strategic thinker who can also execute hands-on when the moment calls for it
- Rive animation experience is a plus
- Startup or scale-up experience is a plus
- Experience in tech, edtech, or cyber security is a bonus
Benefits
- 100% Remote - In a fully digital world, work from anywhere you want!
- Flexi Time - Choose your own hours as long as you have at least 4 hours of overlap with the UK timezone (from 8am - 6pm).
- Tools - a dedicated work laptop + any accessories you need to do your best work.
- Swag Pack - start your TryHackMe journey with a sought-after branded swag bundle!
- Personal Development - £2,500 training budget to acquire certifications, books and more.
- Company Retreat - an annual company retreat, fully paid for by us!
- Health Insurance - if you're in a country that doesn't have public health care.
- Enhanced Maternity & Paternity- an enhanced package on top of statutory requirements.
- 401k / Pension - TryHackMe makes it easy to save money for your retirement.
- Lunch on us - whether you're a pizza-lover, salad-obsessed, or a big sushi fan, TryHackMe will cover the cost of your lunch order during our recurring company virtual lunches.
- Free THM subscription for your circle - we know our platform can be transformative, and we want to extend that impact to your family and friends!
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