B2B Media Buyer managing paid media on Meta along with creative strategy and content. Running group coaching for agency owners while diagnosing campaign performance and improving creative outcomes.
About the role
- Creative Strategist owning the link between performance data and creative output for luxury and premium DTC clients at MVR Digital. Requires hands-on UGC scripting experience and structuring briefs based on ad performance.
Responsibilities
- Read Meta and Google ad performance data daily.
- Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating.
- Translate signals into structured creative briefs.
- Build and prioritize a testing roadmap with media buyers.
- Brief designers, video editors, copywriters, and UGC creators.
- Maintain a tagged creative asset library.
- Track UGC and short-form trends across TikTok and Instagram.
- Write UGC-style scripts with hooks and CTAs.
Requirements
- 3+ years in creative strategy, performance marketing, or a closely related role
- Demonstrated experience writing structured creative briefs, not mood boards.
- DTC or e-commerce experience strongly preferred.
- Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously.
- Strong written communication.
- Hands-on UGC scriptwriting experience.
- Working fluency in Meta Ads Manager and Google Ads reporting.
Benefits
- PTO
- paid holidays
- flexible Friday's
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