Creative Strategist shaping conversion - focused video and image ads for Skinnify’s resistance - based fitness clothing. Leading creative testing, editors, designers, and creator partnerships to scale ecommerce growth.
About the role
- Creative Strategist leading strategy and performance creative for fast-scaling DTC skincare and cosmetics brands, managing teams and driving results in a full remote setup.
Responsibilities
- About the RoleWe are hiring an elite, results-obsessed **Creative Strategist** to own end-to-end creative strategy for fast-scaling direct-to-consumer (DTC) skincare and cosmetics brands. This is not a role for someone who has "seen some success"; we are looking for a top-of-the-game operator who lives and breathes performance creative, knows exactly what makes an ad win, and can prove it with results.
- You will lead a team of editors, drive the full creative process from concept to execution, and be directly accountable for the performance of the creative you ship.
Requirements
- What You'll Do
- Own end-to-end creative strategy across multiple ad formats (talking-head/"yapper" ads, UGC, AI-generated, animated, cartoon, and emerging formats).
- Script and conceptualize creative for different formats, and adapt winning hooks and scripts across formats to maximize output.
- Lead and direct a team of editors to a "picture-perfect" standard, with relentless follow-up until the output is exactly right.
- Study competitors and top brands across niches (including outside skincare/health) and translate winning concepts into our client's market.
- Find winning avatars, angles, and positioning; write aggressive, high-converting direct-response copy.
- Ensure full funnel congruency between ads and landing pages.
- Read and act on ad account metrics and KPIs: identify winners and losers, iterate quickly, and double down on what's working.
- Work fast, test aggressively, and continuously improve based on data.**
- What You'll Bring
- Proven, verifiable track record as a Creative Strategist with **prepared results and ads you can walk us through**.
- Deep command of direct-response copywriting and performance creative.
- Strong understanding of funnels, offers, congruency, and attention-capture.
- Fluency in reading ad account data, targets, and KPIs.
- Experience working with ad accounts / startups where you had visibility into performance.
- Leadership experience managing editors or creative teams.
- **Perfect written English** and copywriting.
- Strong understanding of **Western culture**, social media, and lingo; you know what resonates and how audiences talk.******Non-Negotiables**
- **Zero tolerance for sluggishness.** You must be obsessive, proactive, and relentlessly follow up.
- You ask questions, introduce new ideas, collaborate, and are never "backseat."
- You're growth-oriented and here to win, not just a normal classic employee.
Benefits
- Highly competitive compensation package.
- **Uncapped performance bonus** tied to a percentage of ad spend when targets are met.
- **Flexible working hours** to accommodate your schedule and maximize productivity.
- **Fully remote setup**, allowing you to work from anywhere in the world.
- *All candidates must demonstrate a strong understanding of Western culture and communication.*
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Degree requirement
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