B2B Media Buyer managing paid media on Meta along with creative strategy and content. Running group coaching for agency owners while diagnosing campaign performance and improving creative outcomes.
Responsibilities
You run all paid media on Meta for our program
You own the numbers, diagnose at the concept level
You write the message for ads, VSL, book-a-call page
You'll help own strategy and scripting for organic content
You'll run a weekly group coaching call with our students
Requirements
You've run B2B paid media at a high level, national campaigns, six figures a month in spend
B2B lead gen specifically: agencies, coaching/info, or high-ticket services sold to businesses
Deep on Meta
Direct-response copywriting is one of your strongest skills
A track record of original concepts and angles
You can explain why an ad works to someone less experienced
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