Creative Strategist translating Meta and Google ad performance into briefs, testing roadmaps, and UGC scripts. Supporting luxury and premium DTC brands at fully remote MVR Digital.
About the role
- Senior Creative Strategist creating AI-powered performance ads for Jerry’s car-ownership platform. Owning concepts, production, editing, and optimization across TikTok, Meta, YouTube, and CTV.
Responsibilities
- Concept and produce performance creative end-to-end, from ideation and scripting through editing and delivery, across paid social, CTV, and emerging channels
- Elevate visual quality, pacing, and storytelling while keeping creative performance-driven
- Monitor platform trends, formats, and cultural shifts
- Develop hooks, angles, and creative frameworks based on performance drivers
- Translate performance data into creative direction with media and growth teams
- Manage agency and production partners through briefs, creative direction, and quality checks
- Edit and iterate video ads directly
- Use AI tools for ideation, scripting, editing, and asset generation
- Help build a scalable creative system combining craft, data, AI, and media strategy
Requirements
- 5+ years of experience in performance-driven creative production
- Experience at a performance media agency and/or in-house growth creative team at a DTC or app-based company
- Proven track record producing or directing high-performing creative for paid channels including Meta, TikTok, YouTube, and CTV
- Strong understanding of hooks, pacing, calls to action, and conversion-focused advertising
- Elevated visual taste in design, composition, and brand quality
- Fluency in video editing tools and ability to edit ads independently
- Collaborative and entrepreneurial mindset
- Ability to work across creative, media, and analytics teams
- AI fluency and experience experimenting with generative tools
- Portfolio link required
- Legally authorized to work in the U.S. or Canada
- Must currently reside in an eligible U.S. state or Ontario, Canada
Benefits
- Equity opportunities / stock options
- Health coverage
- Dental coverage
- Vision coverage
- Paid time off
- Paid parental leave
- 401(k) plan with employer matching in the U.S. or RRSP plan with employer matching in Canada
- Wellness benefits
- Fully remote work
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Degree requirement
No Education Requirement
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