Dealer Performance Specialist supporting OEM Auto Dealerships in North America with a focus on program enrollments, support, and training. Acting as liaison between stakeholders to optimize performance metrics.
Responsibilities
Serve as a connection point between Dealers, Field Reps, 3rd Party vendors and Internal stakeholders facilitating communication and collaboration.
Handle the process of enrolling dealers in programs, likely related to the oADD platform.
Provide support to dealers on the platform, analytics and associated programs.
Develop an in-depth understanding of the oADD program and platform.
Assist in resolving B2B and B2C issues that may arise from dealers or connected 3rd parties.
Monitor and enhance performance and lead metrics for assigned dealers.
Assist field teams in educating and promoting awareness of the program among stakeholders.
Regularly assess the quality, accuracy, and relevance of all content on the website.
Evaluate content from an SEO perspective and ensure it contains relevant keywords.
Analyze how website content impacts visitor behavior and conversion rates.
Keep the website content up to date by removing outdated information and refreshing stale content.
Conduct regular keyword research to identify new opportunities for content creation.
Monitor the performance of different content pieces using analytics tools.
Requirements
5+ years experience in website management, digital marketing, or related fields.
Proficiency in web analytics tools (such as Google Analytics, Adobe Analytics).
Knowledge of SEO principles, including on-page and off-page optimization strategies.
Familiarity with content management systems (CMS) and website optimization tools and CRM tools (Salesforce).
Strong analytical abilities to interpret data, generate insights, and make data-driven decisions to improve website performance.
Knowledge of digital marketing strategies, including PPC campaigns, social media marketing, content marketing, and email marketing.
Awareness of user experience (UX) and user interface (UI) best practices.
Experience in managing website projects, coordinating with cross-functional teams, and overseeing website updates.
Excellent communication skills to collaborate with stakeholders, present findings, and convey recommendations effectively.
Relevant certifications in web analytics, SEO, digital marketing, or project management could be advantageous.
Fluent in English and Mandarin.
Benefits
Paid vacation and additional shutdowns around holidays to allow us to reset and recharge so we come back better for our customers.
Premium full health benefits so you get the coverage you need.
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