Associate Product Manager at Sun Life managing individual life insurance products. Collaborating with teams to drive market research, product performance, and initiatives in life insurance.
About the role
- Growth Product Manager responsible for accelerating growth through user acquisition, engagement, and retention. Collaborating with teams to optimize Autodesk’s digital marketing strategies.
Responsibilities
- Support and manage the growth roadmap for marketing experiences, focusing on improving acquisition, activation, conversion and retention
- Define clear growth hypotheses, success metrics and learning programs aligned with business objectives
- Prioritize initiatives based on impact, required effort and strategic alignment
- Support experimentation across the conversion funnel, including A/B and multivariate tests of messaging, user experience, offers and flows
- Work closely with UX design to develop and iterate on creative and technical experiences
- Ensure experiences are properly implemented, launched, monitored and analyzed
- Leverage analytics, experiment results and qualitative insights to identify issues and opportunities
- Collaborate with analytics teams to define measurement frameworks, dashboards and post-launch evaluations
- Use competitive and market analysis to inform strategy and uncover growth opportunities
- Partner with engineering to translate growth opportunities into scalable product solutions
- Collaborate with marketing, sales and customer success teams to align funnel strategy and execution
- Act as a bridge between teams, ensuring alignment, clarity and momentum
- Operate with a strong sense of urgency and ownership, ensuring initiatives move from idea to impact
- Manage multiple initiatives simultaneously in a fast-changing environment
- Communicate progress, learnings and outcomes clearly to stakeholders
Requirements
- Proven experience in product management, growth product management or growth marketing, with a focus on funnel optimization
- Solid understanding of growth frameworks, experimentation methodologies and conversion rate optimization
- Experience conducting A/B tests and analyzing experimental results to inform decisions
- Strong analytical skills and the ability to synthesize data into actionable insights
- Excellent communication and collaboration skills with both technical and non-technical teams
- Comfortable working in ambiguous environments and adapting quickly to shifting priorities
Benefits
- Annual cash bonuses
- Commissions for sales roles
- Equity grants
- Comprehensive benefits package
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