Growth Product Manager owning Float’s self - serve acquisition and activation experience. Running rapid experiments and new channels for Canadian businesses using Float’s financial operating system.
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Product Lead – FishWorld Growth, Multi-Platform Expansion
Posted 4 months ago
About the role
- Product Lead managing FishWorld game and its financial performance. Defining product vision and driving revenue growth through AI-first operations.
Responsibilities
- Full P&L responsibility for FishWorld. Revenue, costs, margin, growth: it’s yours
- Forecast and manage financial performance against targets
- Make tradeoff decisions like a business owner: where to invest, where to cut, where to bet
- Report on product performance to senior leadership with clarity and accountability
- Own and improve key metrics including ARPDAU, conversion rate, retention, and LTV
- Design and optimize in-game offers, bundles, pricing strategies, and promotions
- Balance short-term monetization with long-term player trust and retention
- Protect and grow revenue while the product evolves underneath it
- Operate a high-frequency live operations calendar
- Plan and execute events, promotions, and content releases
- Continuously iterate based on player behavior and product performance
- Maintain the cadence and quality that FishWorld’s loyal community expects
- Build and deploy AI agents to automate live ops workflows, content scheduling, player segmentation, offer optimization, and other repeatable processes
- Use AI tools aggressively across every part of your work: analysis, content creation, experimentation design, player communication, reporting
- Partner with senior leadership to define and advance BVG’s approach to AI-first live operations
- Continuously identify opportunities where AI can replace manual work, accelerate decisions, or unlock capabilities a small team couldn’t otherwise have
- This isn’t a nice-to-have. With a small team, your ability to multiply output through AI is how the math works
- Define and own the product roadmap for the next generation of FishWorld
- Bring ambitious ideas for how the game evolves: new features, new audiences, new platforms
- Expand FishWorld to mobile, desktop, and additional web/social surfaces as part of the 2.0 vision
- Build the go-to-market approach for reaching new players without alienating the existing community
- Design hypothesis-driven A/B tests
- Use cohort analysis, retention analysis, and behavioral data to identify opportunities
- Translate insights into measurable improvements in revenue and engagement
- Test new product concepts and features with data, not just instinct
- Break complex problems down into fundamental drivers
- Identify root causes rather than surface symptoms
- Clearly articulate problem → reasoning → solution → measurable outcome
- Apply this thinking to both day-to-day optimization and big-picture product strategy
- Lead a small, high-output team. You’ll need to be hands-on and resourceful
- Collaborate across product, design, QA, analytics, engineering, and live operations
- Balance commercial, creative, and technical priorities
- Drive execution through sprint planning and operational cadence
- Partner closely with engineering and analytics teams
- Use dashboards, experimentation frameworks, and internal tools to guide decisions
- Work with engineering to solve technical challenges as FishWorld scales to new platforms
- Manage live in-game issues including bug prioritization and reimbursement strategy
- Review and synthesize player feedback into actionable product improvements
- Balance short-term revenue optimization with long-term player retention
- Deeply understand what makes FishWorld’s community tick and protect that as the product evolves
Requirements
- 8+ years of product management experience in games, consumer apps, or live digital products
- Experience owning P&L or full commercial responsibility for a product
- Experience owning revenue, growth, or engagement metrics for a product with meaningful scale
- Strong quantitative decision-making skills
- Experience designing and analyzing A/B tests or product experiments
- Demonstrated ability to improve key metrics such as retention, conversion, engagement, or revenue
- Experience leading cross-functional teams across product, engineering, design, and analytics
- Track record of defining and executing a product vision, not just optimizing an existing one
- Comfort operating a live product while simultaneously planning its evolution
- Deep AI fluency. You actively use AI tools in your daily work, you’ve built or deployed AI agents or automations, and you have strong opinions about where AI can transform product operations. This is a hard requirement, not a checkbox
- First-principles product thinking
- Clear examples of product impact tied to measurable metrics
- Experience operating live service or continuously evolving products
- An ownership mentality: you think like a GM, not just a PM
- The ability to hold two jobs at once: run the business today and build the business for tomorrow
- Demonstrated examples of using AI to automate workflows, build agents, or multiply personal/team output
- Strong analytical curiosity and technical affinity
- Comfort working with a small team and wearing multiple hats
- Nice to Have
- Experience with mobile games or free-to-play monetization
- Experience designing game economies or pricing systems
- SQL or hands-on data analysis experience
- Experience operating large-scale consumer products with passionate, vocal communities
- Experience expanding a product to new platforms or new audiences
- Familiarity with platform-specific distribution mechanics (App Store, Google Play, Facebook, web portals)
Benefits
- Regular in-person collaboration with a high-performing, passionate team of gamers at our downtown Toronto office
- High-impact work on an established, revenue-generating game entering a major new chapter
- Direct P&L ownership and senior leadership access from day one
- An AI-first environment where you’re encouraged (and expected) to push boundaries
- Access to BVG tools, documentation, and support to do your best work
- Potential for future contracts or longer-term engagement, based on performance and business needs
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