Product Manager driving product evolution on a marketplace platform. Collaborating with founders and engineering teams to shape product strategy and roadmap execution.
About the role
- Senior Product Manager responsible for product initiatives and cross-functional collaboration at Branch. Leading performance-driven products for customer measurement and optimization.
Responsibilities
- Own and drive performance-focused product initiatives from discovery through launch and iteration
- Partner closely with Engineering, Data, Design, and Go-to-market teams to align priorities and execute effectively
- Define product strategy, roadmap, and success metrics tied to customer outcomes and business goals
- Translate customer performance needs (measurement, attribution, optimization, scale) into clear product requirements
- Prioritize initiatives by balancing customer impact, business value, and technical feasibility
- Use quantitative data and qualitative insights to inform decisions and continuously improve product outcomes
- Support go-to-market efforts by enabling sales conversations and ensuring strong product narratives
- Communicate progress, tradeoffs, and results clearly to stakeholders and leadership
Requirements
- 5+ years of product management experience, with at least 2 years in ad tech, martech, or performance-driven platforms
- Experience building products that support measurement, attribution, analytics, or optimization at scale
- Strong ability to work cross-functionally and influence without direct authority
- Comfort operating in ambiguous, fast-paced environments with competing priorities
- A data-informed mindset with the ability to tie product decisions to customer and business outcomes
- Excellent communication skills, with the ability to clearly articulate tradeoffs and product direction.
Benefits
- Health and wellness programs
- Paid time off
- Retirement planning options
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