Senior Product Manager leading Vancity credit card digital acquisition, servicing, and engagement journeys. Driving roadmap delivery, conversion, wallet enrollment, and member satisfaction across regulated financial services.
About the role
- Full-time Product Manager role at CanadaHelps guiding product strategy for charity giving solutions. Collaborate with cross-functional teams to deliver impactful products for donors and charities.
Responsibilities
- Develop a deep understanding of donors, charities, and their needs through customer research, analytics, market insights, and experimentation to inform product strategy and prioritization
- Translate customer, market, and business insights into product opportunities that create measurable value for donors, charities, and CanadaHelps
- Define the product strategy, roadmap, and priorities for your product area, partnering with Design, Engineering, and stakeholders to deliver measurable customer and business outcomes
- Own product delivery in partnership with Design, Engineering, Marketing, Analytics, Customer Success, and other cross-functional teams, balancing customer value, business priorities, and technical feasibility
- Proactively identify and communicate delivery risks, scope changes, and trade-offs, adapting plans and approaches to keep release goals and outcomes on track
- Own the end-to-end donor (D2C) journey, identifying opportunities to improve acquisition, activation, engagement, retention, and overall customer value
- Measure product performance using data, customer feedback, and experimentation, continuously learning and iterating to improve outcomes
- Stay informed on emerging trends in fundraising, technology, AI, and digital product management, bringing forward new ideas that improve our products and customer experience
- Foster a collaborative, customer-centric product culture by building strong relationships, communicating effectively, and influencing decisions across teams.
Requirements
- Bachelor's degree in Business, Computer Science, Engineering, Human-Computer Interaction, or a related field (or equivalent practical experience)
- 4+ years of experience managing digital products from discovery through delivery
- Strong customer discovery skills, with experience using research, analytics, and experimentation to inform product decisions
- Experience prioritizing product backlogs and partnering with Engineering, Design, and cross-functional teams to balance customer value, business priorities, and technical feasibility
- Strong communication and stakeholder management skills, with the ability to influence without direct authority
- Experience using Agile product management tools such as Jira, Confluence, Aha!, or similar
- Experience using product analytics tools to measure customer behaviour and product performance
- A passion for using technology to create meaningful impact for customers, charities, and communities.
Benefits
- Flexible work environment
- Inclusive environment
- Growth and ambition
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Senior Product Manager leading digital credit card acquisition, servicing, and engagement journeys for Vancity credit union. Driving roadmap strategy, conversion, member satisfaction, and portfolio growth.
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