Local media buying specialist planning and negotiating French-content media campaigns for CBC/Radio-Canada. Managing partners, budgets, ad delivery, contracts, and performance reporting.
Responsibilities
Analyze media opportunities and select appropriate media partners
Help establish spend targets
Evaluate opportunity costs and make recommendations
Participate in partner meetings
Assess feasibility of creative concepts with internal and external stakeholders
Request and review proposals from traditional and digital media partners
Negotiate approved placements and finalize agreements
Collaborate with the media planning team
Traffic campaigns within the CM360 ad server
Coordinate with internal and external partners to deliver creative assets in required formats and on schedule
Manage relationships with local media partners
Serve as point of contact for internal teams and external partners
Communicate variations in media plan execution
Optimize placements with media partners to achieve campaign goals
Assist with budget tracking and invoice reconciliation for direct buys
Oversee contract workflows and administrative follow-through
Review invoices and contracts with internal teams
Consolidate media buys to meet annual investment targets
Prepare post-buy reports and present strategic recommendations
Monitor market trends and share insights with internal teams
Requirements
University degree in marketing, communications, business administration or a related field
Minimum three (3) years’ experience in a similar role, ideally within an agency or internal marketing department
Strong proficiency with the CM360 ad server is an asset
Strong proficiency with Google Workspace, particularly Google Sheets, for budget tracking and managing planning tools
Intermediate English proficiency is an asset
French reading, speaking, and writing at advanced level (C)
Solid understanding of the Canadian media landscape and advertising products
Excellent interpersonal skills and business acumen
Ability to evaluate strategic scenarios and develop innovative, competitive plans
Strategic mindset with an action- and results-oriented approach
Rigorous attention to detail and strong analytical skills
Strong negotiation skills
Exceptional organizational skills with the ability to manage priorities
Candidates may be subject to skills and knowledge testing
Successful candidates must complete a mandatory criminal record check; other background checks may apply
Employees must adhere to the Code of Conduct and disclose potential conflicts of interest
Benefits
Hybrid work arrangement with a mix of in-office and remote work
Equal opportunity and inclusive workplace
Accommodation support during the recruitment process
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