Event Marketing Lead driving audience acquisition, registration, ticket sales and attendance for The Globe and Mail’s journalism events. Leading multi - channel campaigns, KPI optimization and event marketing teams in Toronto’s hybrid workplace.
About the role
- Events Marketing Manager scaling Chili Piper’s global GTM events for its B2B SaaS platform. Owning strategy, promotion, execution, community growth, and measurable pipeline impact.
Responsibilities
- Own the annual event calendar and decide where Chili Piper should have a presence
- Bring original ideas, creativity, and humor to event execution
- Manage event execution end to end, including logistics, budgets, venues, vendors, shipments, swag, and on-site coordination
- Build landing pages, export and segment Salesforce and HubSpot contact lists, and run event promotion campaigns
- Produce virtual events and webinars from speaker preparation through the live show
- Collaborate with Marketing, Sales, and Partnerships on branding, promotion, prospects, customers, sponsors, and activations
- Ensure smooth on-site execution from load-in through completion
- Build and nurture relationships with GTM leaders, partners, and community members
- Track attendee data, engagement, outcomes, and pipeline impact
- Repurpose event content for social and post-event communications
- Source vendors, negotiate rates, and manage budgets
- Run event debriefs and improve the program based on learnings
Requirements
- Builder mindset and ability to figure things out independently
- Tech-savvy with CRM exports, spreadsheets, event tools, and email automation
- Hands-on event execution and results tracking
- Creative problem-solving in changing event and vendor situations
- Organized, proactive, and able to create systems and manage priorities
- Strong communication and cross-functional coordination skills
- Customer-first approach to event experiences
- Curiosity and eagerness to learn new tools, trends, and AI applications
- 2+ years of experience in event management, field marketing, or community roles, ideally in B2B SaaS
- Proven ability to plan and execute events ranging from small dinners to large activations
- Hands-on experience with Salesforce, HubSpot, and event platforms such as Luma or Zoom Webinars
- Comfortable building simple landing pages, managing email lists, and running event promotion campaigns
- Skilled in vendor sourcing, budget tracking, and on-site coordination
- Strong collaboration with Marketing, Sales, and Partnerships
- Excellent organizational and communication skills; ability to work independently and manage shifting priorities
- Familiarity with tracking and reporting attendance, engagement, and pipeline impact
- Experience managing partner collaborations or relationships with GTM leaders and communities is a plus
- Experience in B2B SaaS, RevOps, or MarTech is nice to have
- Prior partner activations or co-marketing event experience is nice to have
- Sponsorship or brand collaboration experience is nice to have
- Familiarity with analytics tools is nice to have
- A strong GTM, Sales, or Marketing community network is nice to have
- Social or content amplification experience is nice to have
- Willingness to travel to events as needed
Benefits
- Work with an immensely talented global team
- Work in a business that’s run fairly and transparently
- Competitive pay based on market rate wherever you live
- Freedom and flexibility
- 100% distributed, fully remote work from wherever you want in the world
- Autonomy and ownership
- Unlimited vacation
- Generous health, dental, and vision insurance
- Any equipment/software/tech needed to do the job
- Annual professional development stipend of $2,000 USD
- Equity; all Pipers receive stock options
- Annual company retreat in epic locations
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Event marketing lead driving audience acquisition, registrations, ticket sales and attendance for The Globe and Mail’s Canadian journalism events. Managing campaigns, KPIs and direct reports.
Senior event manager delivering trade shows, conferences, and ConneXions events for Calix’s broadband technology platform. Managing logistics, vendors, budgets, and post - event ROI.
RBC networking event connecting candidates with Commercial Banking leaders. Exploring Senior and Relationship Manager career opportunities through an in - person Montreal event.
Internal Events Manager designing strategic employee experiences for Affirm, a buy - now - pay - later company. Building event frameworks, advising leaders, and leading Event Leads across a remote - first organization.
Internal Events Specialist coordinating logistics for Affirm’s employee experiences and company gatherings. Managing vendors, travel, budgets, registration, and occasional on - site event delivery across Canada.
Events Manager overseeing the complete lifecycle of events for Assemble, a company aiding business leaders in decision - making with peer insights.
Events Manager managing the end - to - end delivery of assigned events at Assemble, creating peer - driven experiences and ensuring operational excellence across event cycles.
Experiential Events Manager overseeing logistics and evaluations for conferences and events at Pogo. Driving creative activations and maintaining event relations for growth strategies.
Event Marketing Specialist at Sherweb coordinating logistics for webinars, trade shows, and partner events. Ensuring exceptional experiences through organized management and strong attention to detail.